Lowering Prices is Not the Only Way to Increase Conversions on Your Online Store

lowering prices online store

With every online merchant, you are constantly looking at how to improve your conversion rates.  Conversion rates are the percentage of visitors that follow through and make a purchase.  The average ecommerce website typically has a conversion rate of less than 2%.  If you use Google Adwords instead of organic search then expect an even smaller percentage of your visitors to buy.  You need to keep that number in mind when you estimate the revenue that your website can generate. You can also do the math to realize that if you could move the needle to a consistent 3% what that would do to your revenue stream.  Many online stores are always looking at how they … [Read more...]