5 Ways to Promote Free Shipping

free shipping

If you search online for a particular product you probably find lots of people who are selling what you want or what you are selling.  How does a person choose who to buy from?  You may think that price is important though you may be surprised it isn't the only factor.  Plus, many websites have similar prices that don't make significant differences, so it is how you differentiate what makes your business special that makes a difference. For promotions like "Free Shipping" to work you need to make it obvious for online shoppers For the tips listed below you can substitute what ever promotion your website has including flat rate shipping, free returns, gift with purchase, … [Read more...]

3 Ecommerce Website Store Trends

online store ecommerce

If you want to open an Ecommerce online store it is easier than ever.  There are many different options that allow users with no to little programming experience build an online store to sell their products.  The question comes how do you seperate yourself from your competition.  My first answer would be SEO.  If you can out rank your competition for not just major keywords though the thousands of different ways your customers are searching for your products right now you will be successful. Videos are one Ecommerce trend you could implement without any tech knowledge For the purpose of this post though we are looking at Ecommerce website store trends which are … [Read more...]

Lowering Prices is Not the Only Way to Increase Conversions on Your Online Store

lowering prices online store

With every online merchant, you are constantly looking at how to improve your conversion rates.  Conversion rates are the percentage of visitors that follow through and make a purchase.  The average ecommerce website typically has a conversion rate of less than 2%.  If you use Google Adwords instead of organic search then expect an even smaller percentage of your visitors to buy.  You need to keep that number in mind when you estimate the revenue that your website can generate. You can also do the math to realize that if you could move the needle to a consistent 3% what that would do to your revenue stream.  Many online stores are always looking at how they get … [Read more...]

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