Authority SEO Offers

1. Web Design
2. Programmer and store customization
3. SEO solutions
4. Complete online store set up

Zen Cart before any customization offers essential aspects like SEO for all product pages, web based admin for processing orders, complete shopping cart, multiple ways to create sales and discounts, multiple options for payment checkout, and more.

Featured Zen Cart Store – NaturesOrganicMarket.com

Natures Organic Market uses the Zen Cart platform to handle their online business of selling organic and Green products.  With Zen Cart you have the ability to turn your online store into any look and feel you want.  The PHP files allow for customization of any of the new features business owners are looking for.

Key Features

1. Unlimited category structure
2. No need for web developer to change out promotional banners
3. Customized product pages with big “Add to Cart” button
4. Featuring on sale items, customers who also bought items, and best sellers
5. Article content management system

Zen Cart can be built to handle thousands of products or a boutique store of just a few.  Using a complete online solution offers  benefits of that are subtle though highly effective from displaying shopping cart totals, showing recently purchased items for returning customers, displaying percentage off products, and more.

One of the main benefits of using Authority SEO to develop your Zen Cart store is that all aspects of the online store are created with effective Internet marketing and search engine optimization strategies.  You won’t have to build your online store only now figure out how to market it on the web.  Authority SEO works with you to develop your store around the best ways to drive targeted traffic that generate sales for your new online store.

Contact Authority SEO About Zen Cart Web Development, SEO, and Website Design

Please, fill out the form or call (866) 610-1655

For promotions like “Free Shipping” to work you need to make it obvious for online shoppers

For the tips listed below you can substitute what ever promotion your website has including flat rate shipping, free returns, gift with purchase, or etc.

Especially with the holiday season approaches, research has shown that promotions like free shipping or free returns is what makes the difference for holiday shoppers.

5 Ways to Promotion Your Promotion Like Free Shipping

1. Meta tags: meta tags are the information that is displayed in the search engine results like Google.  Adding your promotion into your meta tags means that online searchers are going to see that your organic listing offers free shipping which can be the reason a customer chooses to click on your search results over your competition.
2. Home page: is your promotion obvious on your home page?  That doesn’t mean at the bottom right of your navigation.  If your promotion is a business differentiator than highlight it in your header of your website so very visitor sees your promotion.
3. Product feeds: if you are using shopping portals like Shopping.com or Nextag.com as examples check out to see if the shopping portals allow you to put “free shipping” into your product feed.  In comparison shopping portals “free shipping” will drastically increase your click throughs and conversions.
4. Category pages: for your online store your category page shows a list of your products in that category.  This page may seem obvious so most people over look its potential.  This page is one of the #1 pages visitors look at so showing your promotion like “free shipping” underneath each product listing adds another opportunity for visitors to get your message.
5. Product pages: add your promotion in the title of your product pages so as people find the product they are looking for they automatically see your promotion.  Also, add your promotion right next to the “add to cart” button.  You can never over state your online store’s differentiators.

Videos are one Ecommerce trend you could implement without any tech knowledge

For the purpose of this post though we are looking at Ecommerce website store trends which are going to demonstrate more professionalism and hopefully work to convert more visitors to sales.  The goal of these trends are to increase conversion percentage though these are not listed as tested ways to increase conversions, simply trends in where online stores are going.

3 Ecommerce Website Store Trends

1. Videos: with the use of embed codes videos are easy to add to your website.  Videos offer the visitor greater access to what your products or services offer.  Also, videos increase time on the site which Google tracks and uses as a way to determine if people are liking your website.  Load your video onto a any of the video sites and then copy and paste the embed code into your website.  I personally really like Vimeo.com which has professional options that you can customize into your look and feel.
2. Content Sliders: content sliders are the carousels that websites use to showcase certain products with photos and descriptions that visitors can rotate through.  Content sliders increase the tech “know how” which in turns increases the web visitors confidence that your online store is professional.
3. Go Large: if you have noticed big is in.  Large product images, big banners, gigantic font, and so on is the latest trend in Ecommerce websites.  More people now have larger screen sizes and better updated browsers can handle the load times.  All of these factors allow bigger to be better.  Larger images and text draw the eyes to where you want them and are easier to read.  You have 3-5 seconds to grab your visitor into staying.  Going large makes that job easier for people to instantly understand what your website is about.

You can also do the math to realize that if you could move the needle to a consistent 3% what that would do to your revenue stream.  Many online stores are always looking at how they get more traffic though are not spending the same energy on how they can retain more customers and increase their conversion percentage.  There is one fool proof way to increase conversion percentage and that is to lower prices or have a sale.  I would warn you though as this may give you the instant satisfaction of increased conversions in the short term; it could hurt more than you know in the long term.

When you use price to drive customers than having the lowest price will always have to be your priority.  What happens when the website next to you lowers their price?  Are you going to match him/ her and get into a price war.  No one wins in a price war.  You could say the customer does though price wars run companies out of business, reduce service, and when companies go out of business less competition means higher prices than before.

As tempting as it is to generate instant revenue by dropping your prices I would recommend taking a pause and rethinking your brand position and marketing strategy.  First, think about companies that you like.  Do you typically go to them to purchase their genre of items without price shopping?  The answer is you probably have a few companies that you like for different reason that far exceed price.  Understanding what makes these companies different is a step in how you can differentiate yourself from the competition.

There are more than one way to increase conversion rates.  Take time on your site to see if the information is easy to follow on your website, are you offering videos and photos to support product info, and increase specific content that supports a person’s buying decision.

There are many ways to boost your conversion rates. For example, you could spend your time optimizing the usability of your site, personalizing its content to users using segmentation strategies, or make long-term investments in branding. These are marketing strategies that complement and enhance your existing business strategy.

One essential strategy you need to implore is the use of analytics on your website.  Google Analytics is a free service and I have yet to see a paid service deliver more.  With Google Analytics you can create funnels which shows your checkout process.  On one particular client’s website we found that people were leaving their site during a questionnaire form in their process of signing up for a membership.  We were only able to see this with the use of Google Analytics funnel tracking.  We then moved the questionnaire to after people had officially paid for their membership and conversions increased by 300%.  You would be amazed at how simple things in your checkout process could be root of your trouble with conversions.