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Authority SEO creates customized internet marketing plans to drive targeted web traffic to your online business or websites.
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Posts Tagged ‘online’
Why My Website Isn’t Working
Thursday, May 28, 2009
So your website isn’t creating the traffic or revenue that you thought when you got into this business. There can be many different reasons a website fails to reach its potential. It could be that major issues like unclear direction for the website, some can be issues you are unaware of like broken links, or it could be that you utilize too much flash that distracts both your visitors and the search engines. The following is a look at common issues that keep your website from achieving success.
If you are reading this article for the latest search engine optimization tips then you are on the wrong article. The goal of this article is to take a look at your thought process and approach to your website that may be leading your astray. Your website is like fitness, the people who struggle with there weight are always reading the latest diet tip on the newsstand while the fit people understand that success is about a lifestyle more than any one technique.
We are going to approach this topic from the angle of starting a new website. This works fine for those who already have a website to take a break and start from the beginning of why you started your website to begin with.
Your website has to have a purpose. Right now if I asked you what the purpose of your website is could you answer quickly in a shot and to the point response? The following are examples of purposes for websites.
1. Informational: the website is designed to offer articles, videos, news, and more to inform people on a certain topic or topics.
2. Ecommerce: the website offers services or products for sale
3. Lead Generation: the website’s goal is to capture future customers for another purpose
Why is My Advertising and Marketing Failing
Thursday, May 28, 2009
So your site is getting traffic though people aren’t buying. What is the problem? Think about how many times you have attempted to raise your profits by increasing the advertising or marketing even though you know that you are not getting the conversions for your efforts. The true answer to the issue may lie deeper in how your marketing strategies either work with or work against your product or service.
With the rise of the Internet, competition from small firms to large corporations can be at instant access to the consumer. This high level of competition forces people that are going to be successful into smart marketing and advertising campaigns, as well as, what happens once they land on your site.
No matter how successful your seo efforts, tv commercial, or paid per click advertising are nothing is as important as the product or service you are offering. The best way of looking at is that your product is more important than your marketing wit.
Sample SEO Proposal
Thursday, May 28, 2009
Objectives
Authority SEO is an online marketing and search engine optimization company specializing in driving site specific traffic to websites. Authority SEO takes a comprehensive approach that achieves short term and long term search traffic that converts to sales.
The goal is to reach search and web traffic specific to customers who are interested in your products. Through Search Engine Optimization (SEO) of your site, your website will generate web traffic that converts into sales.
Authority SEO creates a personalized plan for each website. Every company has its own goals, budgets, and resources. Authority SEO works with you to maximize your results based on your situation. No website is too small or too large for effective search engine optimization and increasing sales.
4 Core Tactical Elements to the Plan
1. Website Needs Analysis
2. Link Building
3. SEO Continuity
4. Online Community
High Number of Potential Customers to Your Business
Thursday, May 28, 2009
There are 213 million searches per day with Google and Yahoo accounting for 90% of all web traffic. Though you probably won’t have all 213 million visit your website, you can achieve massive amounts of targeted visitors to find your website on a daily basis.
Authority SEO works to place your website in as many as possible keywords that will drive traffic that represents searchers looking for your specific services or products. What most businesses don’t understand is that 70% of all search engine traffic is unique search phrases.
“What that means to you is that there are thousands of different ways people are searching your business right now that you don’t even know about.”