Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

The pitfalls of in house google adwords accounts

google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons … [Read more...]

How spending $5000 with Authority SEO saved me $500,000.00

romantic gowns

I'm writing this letter on behalf of my wedding dress shop RomanticGowns.com  Until we started working with Authority SEO , Al Alexander  and Bryan Ashbaugh, all of our traffic came from pay per click traffic, most on Google adwords. We were spending over 1 million dollars a year. My wedding gown business is one of the largest in the world but the PPC traffic was eating up our profits. We had a consultation and they laid out what they were going to do for us and how it would help us make more money and save more money. Right from the start I was told that they knew that could save us money on the PPC and drive more traffic to our site. We signed up for their … [Read more...]