Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Converting Visitors To Customers

Paying Customers

In my last post I wrote about deciding on pay per click adverstising or to spend you hard earned money on search engine optimization and search engine marketing. I explained the reason why both are needed and one of the reasons to use PPC especially in the beginning phases of your business. I suggested testing your sites conversion ability by using ppc. If you find that after spending money of PPC that your website does not convert visitors in to customers. I also discussed that there are a multitude of reasons of why a visitor doesn't spend money on your site. The first reason that may be causing issues is your price. If your price is to high a customer can click … [Read more...]

The pitfalls of in house google adwords accounts

google_adwords

So you have a good website and you have a staff of people to work on your website and manage the pay per click campaign. One of your office employees learns and understands the complicated Google AdWords system and they have had great results and a high ROI using and managing AdWords on a daily basis, or worse you have an employee manging your AdWords account who doesn’t know what they are doing. If you are not managing or monitoring your Adwords campaign on a daily basis I can guarantee you are losing money. So everything is fine with your Adwords campaign until suddenly the person who is managing it quits, gets fired, laid off, dies, or any number of reasons … [Read more...]

New Google Adwords Sales Funnel Reports that Shows Total Sales Funnel

google sales funnel

Google released a new report for AdWords merchants March 2010 and it could change the way you are marketing on the Internet.  The AdWords Search Funnels reports give marketers with understanding into what ads visitors see  during the shopping procedure or product research. The reports, currently in beta are designed to provide PPC advertisers with information about what AdWords ads are creating a conversion and which "upper-funnel" keywords are supporting conversions. Until now conversions were attributed to the last click of the end user.  The issue is that marketer doesn't know how much time passed since the first time that online visitor clicked an Adwords … [Read more...]

How spending $5000 with Authority SEO saved me $500,000.00

romantic gowns

I'm writing this letter on behalf of my wedding dress shop RomanticGowns.com  Until we started working with Authority SEO , Al Alexander  and Bryan Ashbaugh, all of our traffic came from pay per click traffic, most on Google adwords. We were spending over 1 million dollars a year. My wedding gown business is one of the largest in the world but the PPC traffic was eating up our profits. We had a consultation and they laid out what they were going to do for us and how it would help us make more money and save more money. Right from the start I was told that they knew that could save us money on the PPC and drive more traffic to our site. We signed up for their … [Read more...]

Why is My Advertising and Marketing Failing

So your site is getting traffic though people aren’t buying. What is the problem? Think about how many times you have attempted to raise your profits by increasing the advertising or marketing even though you know that you are not getting the conversions for your efforts. The true answer to the issue may lie deeper in how your marketing strategies either work with or work against your product or service. With the rise of the Internet, competition from small firms to large corporations can be at instant access to the consumer. This high level of competition forces people that are going to be successful into smart marketing and advertising campaigns, as well as, … [Read more...]