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Authority SEO creates customized internet marketing plans to drive targeted web traffic to your online business or websites.
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Posts Tagged ‘search engine optimization’
Questions You Need to Ask a Website SEO Consultant Before You Begin
Tuesday, July 21, 2009
As any business owners comes to realize at some point of time is that they need search engine optimization (SEO) support if they are going to grow their website and online revenue stream. The challenge can ge daunting for the unfamiliar with the web as to how to find the right SEO consultant for your business. The following are questions to ask any SEO website consultant before starting a contract with them. For added validity to this list as Authority SEO is an SEO consulting company these questions were created by Google themselves (see Google’s complete list).
Authority SEO is excited to answer the questions that Google states are vital for high quality SEO consulting
Questions to Ask Your SEO Consultant
- Can you show me examples of past clients work? - See Authority SEO case studies
- Do you use the Google webmaster guidelines? - Yes
- Do you offer Internet marketing services that complement your organic search results? - Authority SEO offers many different options that can drive traffic to your site from social media to increasing conversion percentages from your traffic generated.
- What is a time frame for results and how do you measure results? - Time frame we go over in detail and it largely based on the budget you set forth. All results are objectively measured by adding analytics to your website that tracks every visitor from where they come from to what they do on your site.
- What is your experience? - Authority SEO has over 8 years experience in web based businesses
- What are your most paramount SEO strategies? - One way link building and Content building
- How do I communicate with you? Authority SEO has many options from in person meetings, conference calls with ability to view our screen, instant messaging, and email.
#1 SEO Mistake Most Businesses or Websites Make
Monday, July 13, 2009
If you own a business than I hope you either have a website or are in the process of building one. Which ever state you are in you come to the realization that no matter how pretty or how much time you tool to build it you are getting no web traffic. So, as any good business owner you start an Internet marketing campaign. In my experience there has been one over riding factor why most Internet marketing or search engine optimization (SEO) campaigns fail. The answer is consistency.
Consistency is the reason most SEO plans fail
First, lets be honest how many people reading this post have at one time believed that SEO is just something you do once and then it is done? I know for myself years ago when I got started online I had no idea the level of effort it took to achieve massive amounts of traffic to my website. My original marketing plan for my first website was based on Google Adwords. Oh, how times have changed.
To be successful online you have to do the right things consistently everyday. I really mean everyday. I have always looked at that everyday I don’t have a person on my team working on gaining online visibility I have competitors who are. I believe the hardest concept for business owners to come to terms with is SEO doesn’t ever end. You are always on a constant journey of growth or decay with your SEO marketing campaign. I have worked on campaigns that receive millions of web traffic and you can tell on the analytics the exact day efforts were reduced and the exact day they were picked back up.
SEO and Conent Writing - Rely on Quality
Monday, July 6, 2009
If you have started marketing your website, you have probably read about how important content it. I am not going into detail for this post, though lets say content is still vital to your site’s success. The goal of this post is to look at giving your content writing a strategy. Instead of shooting from the hip create a plan that you can follow which allows you to track that you are making progress.
After your first couple of article most business owners are like “what now do I write?” The issue of constantly adding new content to your website can seem overwhelming. It doesn’t have to be.
For good SEO content rely on quality before quantity
When I say “rely on quality” what I mean is that there are steps to writing better content. It is better for your overall SEO campaign and conversion once you receive a visitor to focus on quality over just get it up so we have new content. As your website becomes larger and you have more to do staying true to this objective becomes even more important.
Steps to Quality SEO Conent
- Keywords: the first thing is you have to figure out what to write about. I find the best way is to take killing yourself over article topics and use keyword discovery tools to determine what subjects your target audience is searching for. There are numerous free keyword traffic tools and create a new article for each topic or phrase that directly related to your business.
- Titles: your title of your content page has to have the keyword your are focusing on in the title. Clever headlines like magazine articles look great though that isn’t how people search. You want to use the techniques of magazine covers to get people to read it and click into your article while using the keywords that are specific to it.
- On Page: take your article and add bold or strong, H2 or H3 tags, quotes, and alt tags to the important keywords you are focusing on for that article. This tells your reader and the search engines what is important on that page.
- Links: add your new content page to your intra linking strategy. If you new content page doesn’t have other pages on your site linking to it then the search engines won’t see that it has any importance on your site. No importance means no high rankings in search results.
Transformers Search Engine Optimization - More Than Meets the Eye
Sunday, June 28, 2009
In the Transformer movies the term is used “more than meets the eye.” The phrase may be used to describe how the Transformers turn from cars into fighting robots though you could use this to describe some of the most basic aspects of search engine optimization (SEO). When people think about SEO transforming the basics can achieve big dividends as it relates to search engine rankings.
Like Transformers their are parts of your website that are “More Than Meets the Eye”
Transformer #1
Titles: Titles are as basic as it gets on your website. Every page on your website has a title. I believe titles are the #1 aspect of your website done poorly for SEO than any other. If you want to rank for a competitive keyword, the keyword phrase has to be in the title.
- Many websites have the same title as their homepage spread throughout every page. This tells Google and other search engines that every page has the same info. Every page on your website needs to have a unique keyword driven title.
- The second way to transform your titles is by adding other keyword adjectives to your keyword phrase you want to rank for. Seventy percent of all searches are unique and this will greatly support you in ranking for many of the different ways future customers are searching for your business.
Transformer #2
Meta Tags: Meta tags are the description of every page that you tell the search engines and is the brief description online searchers will read under your website in organic rankings. You want the meta description to describe your title and you have 160 characters to do so. More than 160 won’t be picked and can look spammy.
On Page SEO Optimization to Beat the Competition - Rush Hour Traffic by Authority SEO
Monday, June 15, 2009
rush hour traffic podcast
Rush Hour Traffic Podcast - On Page SEO Optimization to Beat the Competition
- Optimize your web page for the keyword’s important to you
- On Page SEO is another way to do market better than your competition
Why On Page SEO is More than Meta Tags
Monday, June 15, 2009
You want to optimize your website for the search engines, namely Google. My favorite conversion with future SEO consulting clients is on the conversion of site optimization. The first thing that any person will tell me is I have meta tags on my website. Meta tags are important though they should be done before I even start with what I would call fundamentals. I am not going into in this articles how many sites which have the same meta information on every page.
The goal of this post is receive a greater understanding about other important factors for each page of your website.
Do you know if your important keywords are in the top 100 words of your page?
With site optimization you have to understand that it is a competition. It isn’t do ABC and then presto I am #1 on Google’s search engine. You have to do it better than the next guy if you want to succeed. The other key understanding is that more is not better. Because you need to have your keyword on your page if you are going to rank for it doesn’t mean to add it a thousand times and spam your page.
Top 5 Things to Optimize on Your Page
- Keyword in url
- Keyword in title
- Keyword in meta description and keywords
- Keyword at least twice in first 100 words
- Keyword in H1 tags
This should be a good to start to optimizing your page better for search engines. Depending on your competition you still may have to make your page even better.
Ecommerce Review - Ranking Your Products in Top Ten of Google - 2 Min SEO
Wednesday, June 10, 2009
Why It is Called Search Engine Optimization
Monday, June 8, 2009
You have created a website and now find out that your site receives no traffic. Like everyone else your first thought is I how do I rank #1 on Google for the keywords that are important to me. For the first time in your life you are going to hear the term search engine optimization or SEO. The key word in this phrase is optimization.
Optimization is so important because it represent what we are doing, optimizing. What most business owners don’t understand is that we need something to optimize. I want you to look at your competition which are the websites that rank for the keywords you want to in Google search results. What you are looking for is how many pages these websites offer. If you want to find out how many pages they have indexed by Google watch the video we made on Top Keyword Rankings which demonstrates how do this. What you will find is that your competition has sites loaded with content.
For your search engine optimization to work your website needs a consistent strategy for updating and creating new content on a regular basis. Similar to fitness you need to think about what you are doing on a daily basis to be success instead of a destination. Content building never ends; as soon as you stop producing new content your websites traffic rankings will drop.
How Many Links Does My Competitors Have Pointing to their Website - 2 Min SEO
Friday, June 5, 2009
SEO Results
Thursday, May 28, 2009
When hiring an SEO firm to perform your web marketing strategies can be a hit or miss proposition. Authority SEO is proud to a results orientated firm that has delivered results for its clients and for its own ecommerce websites. This below is a small sample of real world SEO results that convert to sales.
Liveleantoday.com has achieved keyword rankings for two major keywords in Google search rankings, Online Personal Trainer #3 and Personal Trainer #5. Both keywords are heavily competitive.
Worldclassnutrition.com has amassed 8,063 keywords that get targeted traffic in the Top 10 of Google. World Class Nutrition has become the leader in online nutritional sales.
Bridalonlinestore.com is now in the Top 10 of Google organic search results for wedding dresses the #1 keyword for their business.
Supplemenstogo.com is now #1 in Google search rankings for Discount Supplement and Sport Nutrition Supplement. These two keywords have large search volumes and high conversion rates for Supplements To Go.
Sedonalabs.com now ranks in the top 10 of Google for every one of their products. When we started they didn’t rank for one of their own products that they sell. That is a total of 4 probiotics and 3 enzyemes that all rank in Google’s search engine.
Have created multiple videos campaigns for Liveleantoday.com, Naturesorganicmarket.com, Supplementstogo.com, and Worldclassnutrition.com that have received views on individual videos like 156,515, 109,179, and 36,878.
Sample SEO Proposal
Thursday, May 28, 2009
Objectives
Authority SEO is an online marketing and search engine optimization company specializing in driving site specific traffic to websites. Authority SEO takes a comprehensive approach that achieves short term and long term search traffic that converts to sales.
The goal is to reach search and web traffic specific to customers who are interested in your products. Through Search Engine Optimization (SEO) of your site, your website will generate web traffic that converts into sales.
Authority SEO creates a personalized plan for each website. Every company has its own goals, budgets, and resources. Authority SEO works with you to maximize your results based on your situation. No website is too small or too large for effective search engine optimization and increasing sales.
4 Core Tactical Elements to the Plan
1. Website Needs Analysis
2. Link Building
3. SEO Continuity
4. Online Community
Link Building
Thursday, May 28, 2009
Link building is the true where rubber meets the road as it relates to search engine optimization and your websites ability to rank for the keywords that are important to you. Search engines use links from other websites pointing to yours as a key determination on how important your website is.
Authority SEO Link Building Strategies
- Creates high quality one way links
- Creates links from other websites that deliver targeted traffic
- Allows the ability to rank for major keywords for your business
“Supplementstogo.com has over 32,000 links indexed by the search engines which allow it to rank #1 for the keyword supplements on Yahoo”
There are two types of links a website can get. One is reciprocal links which means site A sends a link to site B, and site B sends a link back to site A. This type of link building has now become irrelevant. What is truly important is the second type of links which are one way links.
One way links means site A sends a link to site B, and site B doesn’t return the link. The link is then one way. Search engines like Google use this if a website is willing to send a link to another site which in essence means they are willing to send their own traffic to this other site than the site receiving the link must be important. The more one way links your website has the more important Google sees your website, and your website will rank higher for important keyword terms on your site.
One key facet to link building is the power of the website. As search engines are using one way links to determine site importance; they are doing the same for the site that is sending you the one way link. If the site sending the links has no links pointing to it than the value of the link is diminished. This is to prevent people from creating thousands of one page websites just to send links to their “money site.” The more important the website is that sends a one way link the greater the importance of your own website.
Authority SEO utilizes proven strategies to generate thousands of one way links for your website. These link building strategies are one of the reasons that our clients have been able to rank for some of the most competitive terms for their genre of products or services.
Contact Authority SEO about a free consultation
High Number of Potential Customers to Your Business
Thursday, May 28, 2009
There are 213 million searches per day with Google and Yahoo accounting for 90% of all web traffic. Though you probably won’t have all 213 million visit your website, you can achieve massive amounts of targeted visitors to find your website on a daily basis.
Authority SEO works to place your website in as many as possible keywords that will drive traffic that represents searchers looking for your specific services or products. What most businesses don’t understand is that 70% of all search engine traffic is unique search phrases.
“What that means to you is that there are thousands of different ways people are searching your business right now that you don’t even know about.”
Reduce Your Online Marketing Charge
Thursday, May 28, 2009
Have you found that your current online marketing plan is not giving a return on your investment?
There are two key concepts that allow Authority SEO to deliver results than convert to sales than achieves an exceptional long term return on your investment.
Key Concept #1
All businesses want to see their website at the top of Google search rankings. Google offers a simple way to get on the front page called Adwords which is where your business bids for placement with the highest bidder receives the top placement in the paid advertisement section. What you quickly find and probably the reason you are reading this is that Adwords though gets you traffic the cost to get that traffic costs more than the revenue you generate from the traffic. Most businesses are losing money on a monthly basis using Adwords as their online marketing strategy.
Authority SEO Launches New Site
Thursday, May 28, 2009
Authority SEO has launched a new website. The goal of the new look and feel is to offer more user friendly ways for you to access up to date content from articles, videos, podcasts, and more on driving more targeted traffic to your website. Authority SEO hopes you like the new look and can now get a better sense on how we can better support your marketing strategies to increase sales.