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Authority SEO - Search Engine Optimization Consultant

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Featured Posts

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Google's Adwords has record click fraud
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Posts Tagged ‘search engine’

All For Good

All For Good

Google has just launched a new search engine to support charitable organizations.  The new search engine is at allforgood.org where just like normal Google search you place the keyword of the type of charity you are looking for and the results give you opportunities in your area.  The goal of this project is to make finding and supporting charitable organizations easier for the average person.

The new community search engine also indexes serve.gov which is a project of Obama to further encourage participation in people’s communities.

An added feature to further narrow down your search is that you can search based on today, this weekend, this week, and this month.  If you wanted to get involved in your community this week you will be able to do so.

All For Good also uses the popular Google Maps feature to make it easy to find your place to get involved.


How well is Bing.com Search Engine Doing

posted by Authority SEO
Saturday, June 13, 2009

By now you have probably seen the keyword overload commerical by Bing which is the latest search engine to challenge Google.  Bing.com is created my Microsoft which uses past searches and more detailed information in the search results in hopes that people which switch from Google as the major search engine player to Bing.

So how well is Bing doing?  One thing you have to keep in mind is that it is only been available for a couple weeks.  Bing now ranks forth in highest visited search engines.  This isn’t too bad since people have only had a week to use.  The initial reviews are good as people like the search results interface.

Will Bing challenge Google; that chapter has yet to be written.  The greater obstacle in over taking Google is not just making a better search engine; it is that Google is now part of American culture and has become its own verb.  I bet you have said “just Google it.”


Kumo

Kumo

Microsoft is in the works to launch Kumo, a new search engine to rival Google.  Microsoft’s goal with Kumo is offer a fresher look that focuses on organic results and better layout for advertisers.

If Kumo can live up to the hype it will be the best search engine experience that Microsoft has ever offered to the public.

The new search results of Kumo will place more importance on images and videos, and for have a stronger ecommerce presence.  The ecommerce features will give searchers more detailed information about the products, if they are in stock or not, and the different prices of online stores.

For example if you search for the term “iphone” you will have multiple filters to download apps, see related searches, search history, and more.

The new layout would allow for advertisers to blend more with the content and the goal would be make them more clickable.

The Kumo layout consists of three columns including a middle column for search content, advertisement on the right nav, and a new related searches and search categories on the left hand navigation.  The new left nav should make it easier for people to get back to recent searches and search categories which are based on successful search results.

There is no launch date yet for Kumo and we will keep you informed once it launches.


Click Fraud Reaches New Record

posted by Authority SEO
Thursday, May 28, 2009

On pay per click advertising 17.1% of all clickthroughs are click fraud according to Click Forensics, which has been monitoring click fraud since 2006.  Click fraud on Google Adsense and Yahoo Publisher is 28.2% of all clicks.  Majoring of the click fraud is achieved using automated bots and looks to be on the rise even more with the struggling economy.

Click fraud is the #1 reason why organic search engine marketing is the #1 way to market your website online.



Every business wants to find their website at the top of Google search engine rankings for the keywords that are essential to their products or services.

Authority SEO utilizes proven strategies to achieve top Google search rankings for major keywords and keep them there.  The goal is to have as many keywords as possible that are a direct link to your products and services that rank in the Top 10 of Google organic or natural search.  This is the search results that show up in the middle of the page and not the paid sponsored advertising on the side.

Authority SEO Results

Type in Google Search

online personal trainer - find website Liveleantoday.com

wedding dresses - find website Bridalonlinestore.com

ephedra diet pills - find website Worldclassnutrition.com

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