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The cost of getting traffic to your website.

Al Alexander — Wed, 06 Oct 2010 15:32:36 +0000

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It’s because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day.

To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals who know the latest techniques and approaches to help get as many keywords and keyword phrases ranked as possible. Trusting your search engine rankings to a employee who spends a lot of time on Facebook and Twitter is not going to be your best approach. In fact when it comes to Google, a little knowledge can be a dangerous thing. There is a lot of mis-information or old information on the web. Information that 2 years ago was accepted as White Hat practises but now can get your site banned. Getting your site banned from Google can put your website business out of business.

This is why if you have a e-commerce business you should put your trust in a SEO firm with a long reputation of delivering results. Those results are not cheap. Beware the company that tells you we guarantee #1 ranking on Google. First off, the #1 guarantee is going to for a 4-6 word phrase that may deliver 1-2 visitors per day if your lucky. Secondly if they promise this for a few hundred dollars how much could they really be doing.

Good quality search engine marketing takes time and a lot of original creative work. Copy must be written orginally and it can only come from industry and keyword research. We develope a strategy that is designed to drive the maximum amount of traffic while maximizing your marketing dollar.

I hear what your saying. How can I afford SEO/SEM in this economy? The good news is that SEO/SEM pays for itself when done correctly and normally provides a boost in revenue in a relatively short amount of time. Most of our larger clients spend on average of $50,000 per year on SEO/SEM. However most see an increase in revenue that far exceeds that amount. So now your saying $50,000 I can’t afford that! Well you really don’t have to. SEO/SEM is always a on going piece of work. Authority SEO has many items you can select from to get your site started in the right direction towards solid search engine rankings. In my next post I will start to discuss how that works.

Google Launches For Charity Search Engine – All For Good

Authority SEO — Mon, 22 Jun 2009 19:34:10 +0000

All For Good

Google has just launched a new search engine to support charitable organizations. The new search engine is at allforgood.org where just like normal Google search you place the keyword of the type of charity you are looking for and the results give you opportunities in your area. The goal of this project is to make finding and supporting charitable organizations easier for the average person.

The new community search engine also indexes serve.gov which is a project of Obama to further encourage participation in people’s communities.

An added feature to further narrow down your search is that you can search based on today, this weekend, this week, and this month. If you wanted to get involved in your community this week you will be able to do so.

All For Good also uses the popular Google Maps feature to make it easy to find your place to get involved.

How well is Bing.com Search Engine Doing

Authority SEO — Sat, 13 Jun 2009 15:23:42 +0000

By now you have probably seen the keyword overload commerical by Bing which is the latest search engine to challenge Google. Bing.com is created my Microsoft which uses past searches and more detailed information in the search results in hopes that people which switch from Google as the major search engine player to Bing.

So how well is Bing doing? One thing you have to keep in mind is that it is only been available for a couple weeks. Bing now ranks forth in highest visited search engines. This isn’t too bad since people have only had a week to use. The initial reviews are good as people like the search results interface.

Will Bing challenge Google; that chapter has yet to be written. The greater obstacle in over taking Google is not just making a better search engine; it is that Google is now part of American culture and has become its own verb. I bet you have said “just Google it.”

Microsoft Set to Release Kumo Search Engine to Compete with Google

Authority SEO — Sat, 30 May 2009 16:09:51 +0000

Kumo

Microsoft is in the works to launch Kumo, a new search engine to rival Google. Microsoft’s goal with Kumo is offer a fresher look that focuses on organic results and better layout for advertisers.

If Kumo can live up to the hype it will be the best search engine experience that Microsoft has ever offered to the public.

The new search results of Kumo will place more importance on images and videos, and for have a stronger ecommerce presence. The ecommerce features will give searchers more detailed information about the products, if they are in stock or not, and the different prices of online stores.

For example if you search for the term “iphone” you will have multiple filters to download apps, see related searches, search history, and more.

The new layout would allow for advertisers to blend more with the content and the goal would be make them more clickable.

The Kumo layout consists of three columns including a middle column for search content, advertisement on the right nav, and a new related searches and search categories on the left hand navigation. The new left nav should make it easier for people to get back to recent searches and search categories which are based on successful search results.

There is no launch date yet for Kumo and we will keep you informed once it launches.

Click Fraud Reaches New Record

Authority SEO — Fri, 29 May 2009 00:47:42 +0000

On pay per click advertising 17.1% of all clickthroughs are click fraud according to Click Forensics, which has been monitoring click fraud since 2006. Click fraud on Google Adsense and Yahoo Publisher is 28.2% of all clicks. Majoring of the click fraud is achieved using automated bots and looks to be on the rise even more with the struggling economy.

Click fraud is the #1 reason why organic search engine marketing is the #1 way to market your website online.

Secure Top Google Natural Rankings for Your Website

Authority SEO — Thu, 28 May 2009 16:34:10 +0000

Every business wants to find their website at the top of Google search engine rankings for the keywords that are essential to their products or services.

Authority SEO utilizes proven strategies to achieve top Google search rankings for major keywords and keep them there. The goal is to have as many keywords as possible that are a direct link to your products and services that rank in the Top 10 of Google organic or natural search. This is the search results that show up in the middle of the page and not the paid sponsored advertising on the side.

Authority SEO Results

Type in Google Search

online personal trainer – find website Liveleantoday.com

wedding dresses – find website Bridalonlinestore.com

ephedra diet pills – find website Worldclassnutrition.com

As important as these keywords are to the above mentioned websites, what is truly important is the number of keywords that these websites rank for that is in the Top 10 of Google rankings. One keyword can only deliver so much traffic and sales. True SEO and high volume sales comes from ranking for the thousands of different ways people are searching for your business not just the big terms. There are over 8,000 different keywords phrases that people are searching for the term “wedding dress” and that doesn’t even count the number search for wedding gown.

It is Authority SEO’s ability to find and then rank for the thousands of different targeted keyword phrases that separates their online results from other search engine optimization companies.

Contact Authority SEO about a free consultation