Is your business Seasonal?

ice cream stand

There are all kinds of businesses out there. Many are online and many are offline. Some stay busy year round and some are seasonal. Generally you know when your business is seasonal, but are you doing everything you can to do maximize your revenue during that period that you are doing your greatest amount of business. Most businesses do not, rather they usually spend their revenue on their slow periods to try to increase business. That is not a bad idea but you should not take your busy season for granted. That busy season is when you have the most customers looking for your service or goods so why not capture the maximum amount of customers possible. Think of … [Read more...]

My business can not afford Internet Advertising

Internet Advertising Budget

Money is tight for every business and no matter how the current administration tries to spin the economic news, things are not getting better, at least not yet. If your business is savvy enough to survive this economy and climate then obviously your service or product is in demand enough to do well when consumers have more money to spend. So how can you position yourself now to be ready when things do turn around? Search engine optimization of your website and Internet marketing of your business is a cost effective way to increase your website traffic and your business traffic. But your saying you have priced quality SEO/SEM and it is out of range of your … [Read more...]

Affordable SEO SEM SMM PPC Management

thief

Anyone who owns a website either has heard of the benefits of SEO or will hear about it. If you have heard of it then you may know of the endless list of benefits that search engine optimization provides a website. Then most likely you have been searching for the cheapest SEO agency that you can find. You may have heard from others that you can get it for very little investment, well unfortunately that is misinformation. You see SEO search engine optimization, SEM search engine marketing, SMM social media marketing are labor intensive and they require a skill set that is not easily acquired. For example, I could give you a book that explains how to ride a bike. … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Build More Trust and Get Higher Conversions With Authority SEO

Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Measure your PPC and SEO / SEM campaigns for success.

measuring_tape_lg

It interesting that many of our clients don't understand that we have a  business and PR background. SEO goes hand in hand with business and PR.  As our tag line reads, "Your Revenue Generating Parnter."  We look at our clients websites in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.  Far to often people still think of SEO and SEM as a technical service or IT.  Actually it is a marketing activity and integral part of  a websites business strategy.  Although this is becoming less common, such short sighted businesses still exist, but their way of thinking will eventually make … [Read more...]

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]

How spending $5000 with Authority SEO saved me $500,000.00

romantic gowns

I'm writing this letter on behalf of my wedding dress shop RomanticGowns.com  Until we started working with Authority SEO , Al Alexander  and Bryan Ashbaugh, all of our traffic came from pay per click traffic, most on Google adwords. We were spending over 1 million dollars a year. My wedding gown business is one of the largest in the world but the PPC traffic was eating up our profits. We had a consultation and they laid out what they were going to do for us and how it would help us make more money and save more money. Right from the start I was told that they knew that could save us money on the PPC and drive more traffic to our site. We signed up for their … [Read more...]

Authority SEO Turns Sushi Restaurant Website In To A Customer Driving Machine

sushi

Authority  SEO's new client Health Fusion Sushi Restaurant had a website for their Sushi bar business but other than the owner Jim Ferreri knowing about it, there was  no one else. He came to us with the request to make it possible for customers searching for a sushi restaurant to find his restaurant. We did a search for for sushi restaurant in his city of Edgewood and his site didn't even show in the search results for that. With absolutely no search results we started working. It was a multi faceted approach. Local,  google maps, video, website work, content creation, restaurant rating website submissions, social media were just part of the work we did to his … [Read more...]