Now, almost every small or local business has a website with some web presence.  The question then becomes how do you drive targeted traffic to your website that converts to sales or leads?  This is a common question kicked around many boardroom meetings which leads to do the work in house or hire an outside Internet marketing company. A few years ago it was very difficult for local and small businesses to compete online.  This is not the case anymore as the especially Google has a series of advantages for small business especially when a customer searches in their area.  Also, now Google has become the new Yellow Pages where almost everyone uses it to find … [Read more...]