SEO or PPC for Brand New Website

new wesite

If you are a brand new website than you have big questions on how to spend your Internet marketing budget.  The idea for this post is from one of our own clients is struggling with this issue as we speak.  The obvious answer would be both though that may not be the best strategy and the first answer would be it depends so that narrows it done.  So lets look at the different pros and cons and you can decide for yourself which is the right direction for your new website. The basic concept for which one is start first comes form the fact that your brand new website is not going to rank for the major keywords in your industry right away so you have to find a way to … [Read more...]

Is your business Seasonal?

ice cream stand

There are all kinds of businesses out there. Many are online and many are offline. Some stay busy year round and some are seasonal. Generally you know when your business is seasonal, but are you doing everything you can to do maximize your revenue during that period that you are doing your greatest amount of business. Most businesses do not, rather they usually spend their revenue on their slow periods to try to increase business. That is not a bad idea but you should not take your busy season for granted. That busy season is when you have the most customers looking for your service or goods so why not capture the maximum amount of customers possible. Think of … [Read more...]

My business can not afford Internet Advertising

Internet Advertising Budget

Money is tight for every business and no matter how the current administration tries to spin the economic news, things are not getting better, at least not yet. If your business is savvy enough to survive this economy and climate then obviously your service or product is in demand enough to do well when consumers have more money to spend. So how can you position yourself now to be ready when things do turn around? Search engine optimization of your website and Internet marketing of your business is a cost effective way to increase your website traffic and your business traffic. But your saying you have priced quality SEO/SEM and it is out of range of your … [Read more...]

Why Every Small Business Can Benefit from Hiring an SEO Consultant

seo consultant revenue partner

Now, almost every small or local business has a website with some web presence.  The question then becomes how do you drive targeted traffic to your website that converts to sales or leads?  This is a common question kicked around many boardroom meetings which leads to do the work in house or hire an outside Internet marketing company. A few years ago it was very difficult for local and small businesses to compete online.  This is not the case anymore as the especially Google has a series of advantages for small business especially when a customer searches in their area.  Also, now Google has become the new Yellow Pages where almost everyone uses it to find … [Read more...]

Social Media in the New Search Engine Optimization Game

social media seo

More and more social media makes headlines with an increase in users and online visibility.  You also see now on tv commercials company's social media icons like Facebook, Youtube, and Twitter.  Not to mention Myspace which used to be a big player has just relaunched their website into a completely new interface with hopes of regaining some of its earlier market share.  For business owners the question becomes how to best use social media to in the end increase the bottom line. As it stands right now Google shows Twitter updates in its regular search engine results page and is the main feature of its real time search boxes.  Also, Bing incorporates Facebook … [Read more...]

SEO / SEM is Exceptionally Valuable

building brand

SEO / SEM is Exceptionally Valuable If you are selling a product that others are retailing especially if there are 1000's of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions. The amount consumer demand will dictate the amount of succes you have. The SEO work doesn't really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands. Not everyone's website is based upon selling … [Read more...]

The cost of getting traffic to your website.

money

If you have a website that sells items online then the question that is always on your mind is, how do I get more traffic to my site and how can I afford it. High quality SEO/SEM work is expensive. There is a good reason for that. It's because it is a lot of hard work. The days of spamming the metatags and getting ranked are long gone. Now it takes months of internet marketing strategy to get your site ranked high in the search engines. Also there is more competition and the competition is getting smarter every day. To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals … [Read more...]

Build More Trust and Get Higher Conversions With Authority SEO

Authority SEO builds Trust

Operating a e-Commerce website begins with understanding how the buiness runs and thinking how your potential customer thinks. When people shop online they generally have a specific product or type of product in mind.  There are 2 key thoughts they have:  Trust and Price. So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don't build your own website, unless you are already a web designer, don't try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your … [Read more...]

Pay Per Click Advertising To Generate Money

ads

Almost since the beginning of the internet there has been internet advertising. Since I have been in the e commerce business since 1998, I have seen the advertising market change and change again. Remember Overture? I do and I remember the click fraud as well with all of the advertisers. Even though, the PPC platform was a good way to get customers and sales. Many people did not know about PPC or how to use it. So in the beginning it was easy to drive traffic for under 10 cents per click. Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not … [Read more...]

Personalized SEO Plan

seo plan

Authority SEO uses proven techniques to achieve high search engine traffic and rankings. Through its work companies have been able to rank for the most important keywords, as well as, thousands of lower traffic higher conversion rate keywords. Achieve site specific major keywords ranking in the top 10 of Google and Yahoo search Build massive ranking lists for products and services keywords in top 10 of Google and Yahoo search Increase sales without the high costs of Pay Per Click (PPC) advertising and traditional marketing Your site becomes an online expert in your field Most people know what the major keywords for their industry are. The problem is … [Read more...]

Why Keyword Research is Vital SEO for Any Website

keyword research

Most business owners understand what one or two major keywords are important to their business. To take those keywords even further is keyword research. Finding objectively how people are search for any business is a vital aspect for any Internet marketing strategy. As an Internet Marketing Firm, keyword research is one of the very first things our team does for any new project. The last time you searched in Google or Bing what keywords did you type in? Did you find what you where looking for? Did you type in multiple different search word phrases to find the right website? Keywords are what drives traffic to websites. It is any websites ability to rank … [Read more...]

Measure your PPC and SEO / SEM campaigns for success.

measuring_tape_lg

It interesting that many of our clients don't understand that we have a  business and PR background. SEO goes hand in hand with business and PR.  As our tag line reads, "Your Revenue Generating Parnter."  We look at our clients websites in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.  Far to often people still think of SEO and SEM as a technical service or IT.  Actually it is a marketing activity and integral part of  a websites business strategy.  Although this is becoming less common, such short sighted businesses still exist, but their way of thinking will eventually make … [Read more...]

Is Blogging Important For Getting Into The Search Engines?

seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the … [Read more...]

Top 5 SEO Mistakes Website Owners Make

seo mistakes

Now, just about every person and business has a website in some facet or another.  The next question that always comes up is why don't I rank for the keywords I want to.  As an Internet marketing firm this is the question that most business owners are confused by.  The following is the Top 5 SEO  mistakes website owners make to get their websites to rank in the top of Google search results for the keywords they want. Top 5 SEO Mistakes 1. Too Many Keywords It is important that each page have a keyword that you are targeting.  Many websites either only look at what the keywords are for the home page and forget all about every other page, or they stuff … [Read more...]

Ranking On Google Search Engine For Popular Terms

popular google keywords

Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural … [Read more...]

Search Engine Optimization (SEO) Search Engine Marketing (SEM)

seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the … [Read more...]