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Personalized SEO Plan

July 20, 2010 By Authority SEO View Comments
seo plan

Authority SEO uses proven techniques to achieve high search engine traffic and rankings. Through its work companies have been able to rank for the most important keywords, as well as, thousands of lower traffic higher conversion rate keywords. Achieve site specific major keywords ranking in the top 10 of Google and Yahoo search Build massive ranking lists for products and services keywords in top 10 of Google and Yahoo search Increase sales without the high costs of Pay Per Click (PPC) advertising and traditional marketing Your site becomes an online expert in your field Most people know what the major keywords for their industry are. The problem is that … [Read more...]

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Why Keyword Research is Vital SEO for Any Website

June 16, 2010 By Bryan Hoss View Comments
keyword research

Most business owners understand what one or two major keywords are important to their business. To take those keywords even further is keyword research. Finding objectively how people are search for any business is a vital aspect for any Internet marketing strategy. As an Internet Marketing Firm, keyword research is one of the very first things our team does for any new project. The last time you searched in Google or Bing what keywords did you type in? Did you find what you where looking for? Did you type in multiple different search word phrases to find the right website? Keywords are what drives traffic to websites. It is any websites ability to rank for … [Read more...]

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Measure your PPC and SEO / SEM campaigns for success.

June 2, 2010 By Al Alexander View Comments
measuring_tape_lg

It interesting that many of our clients don't understand that we have a  business and PR background. SEO goes hand in hand with business and PR.  As our tag line reads, "Your Revenue Generating Parnter."  We look at our clients websites in terms of business performance, rather than just making web stats look good by using lots of plus signs and positive arrows.  Far to often people still think of SEO and SEM as a technical service or IT.  Actually it is a marketing activity and integral part of  a websites business strategy.  Although this is becoming less common, such short sighted businesses still exist, but their way of thinking will eventually make them … [Read more...]

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Is Blogging Important For Getting Into The Search Engines?

May 24, 2010 By Al Alexander View Comments
seo blog or not to blog

If you’re a online website business owner like us, you have certainly heard the buzz about blogging. I know what you're saying. I don't have time to blog or I can't type fast enough, or I don't have anything to blog about. 5 years ago I thought the same thing. I have a Web site, I put information on my website why should I be doing a blog? No one reads those blogs anyway? The truth is that blogging is probably one of the more important things you can do to get positioning on the web, and  it’s 100% free marketing if you have the time to do it yourself.  I love “free”, free is for me!. It takes some time to blog, but the more you do it, the better and … [Read more...]

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Top 5 SEO Mistakes Website Owners Make

May 23, 2010 By Bryan Hoss View Comments
seo mistakes

Now, just about every person and business has a website in some facet or another.  The next question that always comes up is why don't I rank for the keywords I want to.  As an Internet marketing firm this is the question that most business owners are confused by.  The following is the Top 5 SEO  mistakes website owners make to get their websites to rank in the top of Google search results for the keywords they want. Top 5 SEO Mistakes 1. Too Many Keywords It is important that each page have a keyword that you are targeting.  Many websites either only look at what the keywords are for the home page and forget all about every other page, or they stuff each … [Read more...]

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Ranking On Google Search Engine For Popular Terms

May 20, 2010 By Al Alexander View Comments
popular google keywords

Every person who has worked on search engine optimization has been presented with this question, " I want to rank #1 for the most popular keyword in my industry, can you do that?" I tell clients that is possible and it can be expensive. Especially if you are in industry that is very competitive. I often explain to them that we will work on realistic rankings now, with the possibility of long-term growth in the future. At Authority SEO we work on universal search, which means we work on getting you traffic from a multitude of  places, whether it be Google; maps, local, ppc, video, press, Facebook, Myspace, Social Media, and of course natural organic … [Read more...]

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Search Engine Optimization (SEO) Search Engine Marketing (SEM)

May 13, 2010 By Al Alexander View Comments
seo ppc compare

Every business that has a web presence should make Search Engine Optimization (SEO), that is trying to get your site as high up as possible on Google and Bing search-results pages, a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking but to really increase you traffic it requires professionals who are up to date on all the changes … [Read more...]

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How spending $5000 with Authority SEO saved me $500,000.00

April 1, 2010 By Al Alexander View Comments
romantic gowns

I'm writing this letter on behalf of my wedding dress shop RomanticGowns.com  Until we started working with Authority SEO , Al Alexander  and Bryan Ashbaugh, all of our traffic came from pay per click traffic, most on Google adwords. We were spending over 1 million dollars a year. My wedding gown business is one of the largest in the world but the PPC traffic was eating up our profits. We had a consultation and they laid out what they were going to do for us and how it would help us make more money and save more money. Right from the start I was told that they knew that could save us money on the PPC and drive more traffic to our site. We signed up for their ppc … [Read more...]

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Authority SEO Turns Sushi Restaurant Website In To A Customer Driving Machine

March 30, 2010 By Al Alexander View Comments
sushi

Authority  SEO's new client Health Fusion Sushi Restaurant had a website for their Sushi bar business but other than the owner Jim Ferreri knowing about it, there was  no one else. He came to us with the request to make it possible for customers searching for a sushi restaurant to find his restaurant. We did a search for for sushi restaurant in his city of Edgewood and his site didn't even show in the search results for that. With absolutely no search results we started working. It was a multi faceted approach. Local,  google maps, video, website work, content creation, restaurant rating website submissions, social media were just part of the work we did to his … [Read more...]

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SEO Before or After Design of Your Website

August 22, 2009 By Authority SEO View Comments

The most common thing that happens for many small businesses is that they create a website than start their Google Adwords program.  Only to find out the Adwords is costing them money with negative return on investment.  So the next step is turning to a search engine optimization (SEO) consultant. Many web designers claim they know SEO Many web designers claim they know SEO This can be very confusing for a small business owner when their web designer claimed they knew SEO.  Which perpetuates the #1 myth with SEO that search engine optimization is a one time deal of add a couple things to your website and you are done.  The reality is SEO is a daily, yes I said … [Read more...]

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Questions You Need to Ask a Website SEO Consultant Before You Begin

July 21, 2009 By Authority SEO View Comments

As any business owners comes to realize at some point of time is that they need search engine optimization (SEO) support if they are going to grow their website and online revenue stream.  The challenge can ge daunting for the unfamiliar with the web as to how to find the right SEO consultant for your business.  The following are questions to ask any SEO website consultant before starting a contract with them.  For added validity to this list as Authority SEO is an SEO consulting company these questions were created by Google themselves (see Google's complete list). Authority SEO is excited to answer the questions that Google states are vital for high quality SEO … [Read more...]

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#1 SEO Mistake Most Businesses or Websites Make

July 13, 2009 By Authority SEO View Comments

If you own a business than I hope you either have a website or are in the process of building one.  Which ever state you are in you come to the realization that no matter how pretty or how much time you tool to build it you are getting no web traffic.  So, as any good business owner you start an Internet marketing campaign.  In my experience there has been one over riding factor why most Internet marketing or search engine optimization (SEO) campaigns fail.  The answer is consistency. Consistency is the reason most SEO plans fail First, lets be honest how many people reading this post have at one time believed that SEO is just something you do once and then it is … [Read more...]

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SEO and Conent Writing – Rely on Quality

July 6, 2009 By Authority SEO View Comments

If you have started marketing your website, you have probably read about how important content it.  I am not going into detail for this post, though lets say content is still vital to your site's success.  The goal of this post is to look at giving your content writing a strategy.  Instead of shooting from the hip create a plan that you can follow which allows you to track that you are making progress. After your first couple of article most business owners are like "what now do I write?"  The issue of constantly adding new content to your website can seem overwhelming.  It doesn't have to be. For good SEO content rely on quality before quantity When I say "rely … [Read more...]

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Transformers Search Engine Optimization – More Than Meets the Eye

June 28, 2009 By Authority SEO View Comments
transformers

In the Transformer movies the term is used "more than meets the eye."  The phrase may be used to describe how the Transformers turn from cars into fighting robots though you could use this to describe some of the most basic aspects of search engine optimization (SEO).  When people think about SEO transforming the basics can achieve big dividends as it relates to search engine rankings. Like Transformers their are parts of your website that are "More Than Meets the Eye" Transformer #1 Titles: Titles are as basic as it gets on your website.  Every page on your website has a title.  I believe titles are the #1 aspect of your website done poorly for SEO than any … [Read more...]

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Local Small Business SEO – 3 Reasons Why You Need To

June 26, 2009 By Authority SEO View Comments
local seo

Whether you are a small business locally found in Phoenix, Arizona, Denver, CO, or Las Vegas, NV Internet marketing through search engine optimization (SEO) has the ability to deliver a wealth of new customers.  Local small businesses are the last group joining the party as it relates to Online marketing.  It was obvious from the start that large national or global companies would benefit from SEO consulting though there was a question if local doctor offices, lawyers, dry cleaners, dentists, and more would achieve the same rewards. Google now uses GEO Targeting which determines the Online searcher's physical location through their IP address There are three reasons … [Read more...]

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