That busy season is when you have the most customers looking for your service or goods so why not capture the maximum amount of customers possible. Think of Internet marketing in your busy season as throwing out a large net when the school of fish is next to your boat, rather than throwing your net out when there are only a few stragglers swimming around. You are going to get a lot more fish when your net hits the large school of fish.

 Lets say your in the wedding dress business such as RomanticGowns.com. Their busy season is Jan-June, so it only makes sense to have your maximum exposure on the internet when the majority of brides to be are looking for dresses. Or say you are in the ice cream sales business. Certainly people eat ice cream in the winter but you don’t see lines at the ice cream shop when its 30 degrees out but visit that shop on the 4th of July and see what a difference a few months makes. So when demand is high it is time to be in place to capture the largest amount of customers possible.

AuthoritySEO.com has research software that analyzes search queries and gives us the terms and phrases that customers are searching for and shows us patterns of increases and decreases in search volume. We know when you market is hot and when it’s not and we get positioned to take advantage of the high times. This practise thanks, software, skill and experience in the Internet marketing industry to make the most out of your busy season.

Call AuthoritySEO.com and let us be your revenue generating partner.

So how can you position yourself now to be ready when things do turn around? Search engine optimization of your website and Internet marketing of your business is a cost effective way to increase your website traffic and your business traffic. But your saying you have priced quality SEO/SEM and it is out of range of your advertising budget. There are solutions and options to help every business no matter what budget you have. If $299 is out of your price range then most likely your business is not going to survive, but if you can afford $299 you can dramatically increase your presence online. This can be a 1 time cost but at AuthoritySEO.com we recommend and continuous approach to marketing online. $299 per month can help your business gather more and more traffic and customers each month. It really has a snowball effect. SEO/SEM builds upon itself and the work that is done last month does not disappear but survives and is added to by each subsequent month.

There are a vast number tools at our disposal that can help your online or offline business benefit from the tremendous power of the internet. Call AuthoritySeo today to see how we can help your business make more money.

A few years ago it was very difficult for local and small businesses to compete online.  This is not the case anymore as the especially Google has a series of advantages for small business especially when a customer searches in their area.  Also, now Google has become the new Yellow Pages where almost everyone uses it to find the items, services, and products they are looking for.

Authority SEO has over 250 dedicated people creating links for our clients every month.

Top 5 Reasons Every Small Business Can Benefit from Hiring an SEO Consulant

Effective Strategy Implementation

Yes, you as a business owner can read every blog post you can find and every book on the shelf about Internet marketing to equip yourself with the knowledge to market your website online.  The reality is that most business owners who pay attention have some idea of the things that would like to see with their website.  The real benefit to an SEO consultant is implementation the right strategy and making it work.

You may have heard the term link building before.  It is what gives your website power to rank high in search engine rankings.  An effective SEO consultant already has proven methods that have been shown to work for websites to rank for major keywords which take out the guess work.

Complete Link Building Campaigns

As mentioned above link building is vital to the success of your website and the ability to rank for thousands of competitive terms online.  What you may not know is that there is more than one way to generate targeted links to your site.  Authority SEO uses a mix of over a dozen different proven methods for natural link building that supports your website in becoming a revenue generating portal.
The other key is not just the different mix of link building though the ability to do it a thousand times.  You cannot fake Google with some automated link generation.  Any product that promotes instant link building or rankings by submitting them to search engines is being less than truthful about the results.  Natural link building that works take real people creating high quality links.  Authority SEO has over 250 dedicated people creating links for our clients every month.

Your Campaign Stays Up to Date

If you haven’t noticed things change rapidly online.  A good SEO consultant can keep your Internet marketing campaign utilizing the best and latest tactics for a successful website.  As I am writing this online reviews are playing a huge role in the ability for a website to rank and that has all come about in the last 60 days.  This is one example of how with Authority SEO you can stay ahead of the curve as it relates to what is important for search engine optimization.

Increase Your Conversion Percentage

What does ranking for the best keyword in your industry do if you don’t convert it to a sale or lead.  How your website converts your traffic is just as important as getting the traffic itself.  This is one of the reasons you won’t hear people from Authority SEO selling keyword rankings.  We work with your entire online campaign from web visitor to completion of sale to maximize your return on investment (ROI).

Everyone Needs Support

Most people want to be able to do things themselves though you are in business to sell or promote your products or services; not to be SEO consultants.  The best companies know how to find the best people to meet all the needs of their growing business.  Authority SEO works as an Internet Revenue Generating Partner.  We work with you and your current team to find the best strategies to turn your website into a profit center.

As it stands right now Google shows Twitter updates in its regular search engine results page and is the main feature of its real time search boxes.  Also, Bing incorporates Facebook “like” qualities to its search rankings.  The level of involvement of social media in search results will only increase.

Have you ever read something on social media and you know that it was just generic filler information.  Social media is about interacting with your audience or future customers.  The best way to use social media is to engage and interact with your audience.  If you want your information to “go viral” than it has to be genuine of interest to people.

Genuine interest is important as it relates to social media.  Just think of the last thing that you really like in Facebook or Youtube.  What was it that captured your attention and made you send it to your friends and family?

There is no one size fits answer for a company to use social media.  What is universal is having real people handle you presence.  People see auto filler information though real people updating content have the ability to engage and deliver results with social media.

If you are selling a product that others are retailing especially if there are 1000′s of other vendors selling the exact same thing, then ranking higher for the brand name you are targeting will lead to more conversions.

The amount consumer demand will dictate the amount of succes you have. The SEO work doesn’t really create new demand in and of itself, but it can provide the opportunity to convert visitors to customers of adjacent products your website sells. The sort of demand creation needed has to come from broader generic search queries and/or arbitraging competing brands.

Not everyone’s website is based upon selling others products. Many websites are branding opportunities to help create demand for your product. This is in turn will drive sales on vendors websites there by increasing your brands sales. This is where Authority SEO comes in. We work to get your website ranked for keyword phrases related to your industry.

We Help Build Your Brand

Authority SEO we help you to gain exposure on broader related generic keywords. There are several ways to build brand, from socail media to press releases about your products and their features. Authority SEO covers all aspects of growing your presense on the web. With writing more frequently on our blog, setting up your Facebook page, to keeping your Twitter account buzzing. These are all things that take time away from you focusing on your business. The good thing about building brand exposure is that branded keywords tend to be the keywords with the highest conversion rates. When you build your brand you create a surge in traffic and a surge in conversion rates either for you or your vendors.

Using the internet is the most cost effective way to build your brand and Authority SEO is here to make sure its down correctly.

To get your own website ranked by yourself or your in house staff for competitive keywords is almost impossible now. You need a team of professionals who know the latest techniques and approaches to help get as many keywords and keyword phrases ranked as possible. Trusting your search engine rankings to a employee who spends a lot of time on Facebook and Twitter is not going to be your best approach. In fact when it comes to Google, a little knowledge can be a dangerous thing. There is a lot of mis-information or old information on the web. Information that 2 years ago was accepted as White Hat practises but now can get your site banned. Getting your site banned from Google can put your website business out of business.

This is why if you have a e-commerce business you should put your trust in a SEO firm with a long reputation of delivering results. Those results are not cheap. Beware the company that tells you we guarantee #1 ranking on Google. First off, the #1 guarantee is going to for a 4-6 word phrase that may deliver 1-2 visitors per day if your lucky. Secondly if they promise this for a few hundred dollars how much could they really be doing.

Good quality search engine marketing takes time and a lot of original creative work. Copy must be written orginally and it can only come from industry and keyword research. We develope a strategy that is designed to drive the maximum amount of traffic while maximizing your marketing dollar.

I hear what your saying. How can I afford SEO/SEM in this economy? The good news is that SEO/SEM pays for itself when done correctly and normally provides a boost in revenue in a relatively short amount of time. Most of our larger clients spend on average of $50,000 per year on SEO/SEM. However most see an increase in revenue that far exceeds that amount. So now your saying $50,000 I can’t afford that! Well you really don’t have to. SEO/SEM is always a on going piece of work. Authority SEO has many items you can select from to get your site started in the right direction towards solid search engine rankings. In my next post I will start to discuss how that works.

So with that in mind here are some tips to make your eCommerce site more likely to convert sales… TRUST 1. First of all, don’t build your own website, unless you are already a web designer, don’t try to take the time to learn how to design a website. There are  people who spend every day doing that they are going to be better than you at doing. Building a website incorrectly can hurt your chances of ranking in the search engines and putting up a “homemade” looking site can hurt your trust factor. Authority SEO has a team of website designers to taylor a website to your needs.  It takes an investment, but one that will yield more sales and a stronger business.

2. There are some elements you can easily add to your site that will instantly make you appear more trustworthy. An 800 number in the header. This gives the feel that you are a bigger company, even if you’re running it from your kitchen table. And people often assume that a “bigger” company is a “safer” company, and they’ll want to buy from you. A trust seal and credit card logos. Again this gives the look and feel of being a bigger professional company online. Also people often assume that if you have these elements then other people are buying from you too. The credit card logos instill trust. Essentially, you’re borrowing trust from the credit card companies.  Each of these elements has been tested and by adding them to your site and you will see your conversions increase.

BEST PRICE: You’ll have more success selling online if you’re selling what people are already buying. But that means you’ll also be selling what other websites are selling. So when your customers begin price-shopping, how do you compete without cutting your prices?  Position your products as unique with unique content.  Most marketers make this mistake. They take the photo and description provided by the supplier and use them as is. If instead you’ll take a little extra time, it’ll pay off in huge dividends. Start by changing the stock photo. Test different photos. Avoid using the same photo everyone else is using. Also re-write the descpription so it’s unique. You can even give your products a unique name so that when people price shop products from your site, they won’t find any other products with the same name.

Don’t give away your merchandise. Trying to be the cheapest source rarely works for long.  Every new website owner thinks I’ll get the customer in with the lowest price and raise them later. There are millions of websites that have tried this tactic and they are all out of business now. Also there will always be someone else to come along who’s willing to sell the same items cheaper than you. Instead try bundling related items into greater bargains for your prospects. Doing this not only allows you to set the price you want, it also makes your offer unique. These are just a few tips for making your eCommerce site more profitable. But there are literally dozens of different ways, just like this, that you can use to have a higher converting site.  Authority SEO is constantly working to help sites increase their conversion ration and generate more revenue.

Since that time Google has emerged to the forefront of ppc ads. Google Adwords works, but it is very expensive and the ROI is not always that great, especially if you are not getting repeat business from your ads. Customer acquisition is a key component to AdWords for many of our clients. We have a few clients that spend nearly 1,000,000.00 per year in ppc.

So you are asking what to do. Well Authority SEO has your answer. We set up, manage, bid control, optimize, track, and write your AdWords campaign. With our expertise you AdWords campaign can achieve the goals you want at a lower cost to you.

We monitor your account for click fraud and conversions. However we also have vast experience with the other ppc advertisers, such as Bing, Yahoo, and the newest player Face book.

Facebook has started selling ads and right now you can advertise on Facebook at a lower cost per click average. As always Authority SEO recommends a multi-pronged approach towards monetizing your website or driving visitor to your website. Call today to speak with an Authority SEO revenue generating partner.

• Achieve site specific major keywords ranking in the top 10 of Google and Yahoo search
• Build massive ranking lists for products and services keywords in top 10 of Google and Yahoo search
• Increase sales without the high costs of Pay Per Click (PPC) advertising and traditional marketing
• Your site becomes an online expert in your field

Most people know what the major keywords for their industry are. The problem is that those keywords are typically highly competitive and are generally broad. While working on the major keywords, Authority SEO goes after keywords even more specific for your products and services. Though they get less traffic than major keywords, they typically convert at higher rates and have the ability to rank before major keywords. The goal is to find hundreds and even thousands of these types of keywords which drastically increases sales.

Want to get more details or enroll into your own personal optimization plan: fill out the form on the contact us page, and a SEO consultant will contact you with in 1 business day. See real results by Authority SEO.

Contact Authority SEO about a free consultation

The last time you searched in Google or Bing what keywords did you type in? Did you find what you where looking for? Did you type in multiple different search word phrases to find the right website?

Keywords are what drives traffic to websites. It is any websites ability to rank for the keywords that their future customers are searching for right now. Keyword optimization is the engine that drives how you label your articles, pages, videos, podcasts, and more to make sure that your future customers find you online.

How do you know what keywords to pick? This is where keyword research comes. keyword research finds all the ways people are searching for your business online. Then through this new data base of keywords, a website owner can determine which ones based on traffic and competition are the most important to rank for. Also, good SEO is the process of how a website ranks for thousand and even tens of thousands of these targeted keywords. This is why content is so important as each new page then can be optimized for a new set of important keywords. The mistake many website owners make is they create tons of pages with basically the same keywords so they never increase the total keyword optimization for their site.

The other aspect of keyword research is determining the right keywords for your business. Broad terms can send lots of traffic though have poor conversion rates. You first need to understand your exact target audience so you can better determine who you are looking to attract. Effective keyword research is just as much effective target audience research as it is just search engine optimization.

Another step to determining the right keywords is looking at your competition. By looking at what the top websites in your industry rank for you can gain valuable insight into how to better optimize your own site.

Keyword research is a fluid aspect of SEO and should be reviewed on a consistent basis. Remember keywords are important for not just pages on the site, though for blog posts, videos, podcasts, photos, and more.

The main KPIs need to come from your own performance figures in terms of online performance.  KPIs need to reflect the goals and ambitions of your business. Often potential clients come to us with their existing campaign doing well,  but their actual business was going down the tubes. Top lines numbers do not always tell the whole story.   Sometimes traffic is up but they’re ranking for the wrong keywords and conversions are down; other times they’re paying too much per conversion to justify the PPC spending. Unless you are looking for long term repeat business, the visitors simply aren’t worth that much. If any return visitors comes back through PPC again rather than directly it can cost you even more per customer.

This is why and good SEO/SEM campaign is worth it weight in gold. A good seo campaign builds on itself and continues to grow even as you spend less. PPC does not have this luxury. Once your ads are down you are lost again. You need to measure the performance over time with PPC.  Over time if you want to see how your campaign is working, you can’t simply look at one instance of data. You have to watch it over time. Otherwise, it’s meaningless. The changes to these figures are what show you how successful your campaign is and whether you’re continuing to drive it forward. A good SEO strategy will continue to grow visitor numbers and conversions, because a good SEO strategy is constantly being refined thanks to deep analysis.