Data Feeds to Google Products and Shopping Sites

Data feed for Google Products

Talking about product feeds the value of feeds is often overlooked. Product feeds are so imperative because, quite often, these are the source of data from your Web site, shopping engines, search ads, Google products and more. Think of these feeds as a representation of everything you sell on your website. You may find many untapped free opportunities to get found on the net. Check Your Data Feed If you send your product feed off to an agency, make sure it contains product attributes that might be of interest to a marketer. If your customers are searching by benefit, color, or size, then be certain that your feed contains that information. One big stumbling … [Read more...]

Top 10 Shopping Comparison E-commerce Websites

shopping cmparison sites

Shopping comparison websites or called "shopping portals" are websites that show comparisons of products for people to browse through to find the right merchant to buy from.  Though price is often a factor, customer reviews and other trust factors play a vital role in determining who a person will buy from. When evaluating shopping comparison websites for e-commerce it is important understand not only clicks though how though clicks convert to sales and eventually calculate a return on investment.  What you will find often that different shopping comparison sites offer different value for your products and each one has specific ways to optimize the … [Read more...]