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Posts Tagged ‘top 5’
5 Items to Check on Competitor Websites
Wednesday, July 15, 2009
A vital part that should be part of your SEO and Internet marketing strategy is checking and verifying what the competition is doing. Seeing what the competitions is doing can give you a great idea on what is working and what isn’t. When you start taking a look at your online competition you need to know what you are looking at. The goal would be start a list that you can track and update with new information. It is a good idea to do a review of your competition once a month.
Your competition can give you great insight avenues for more revenue that you are missing
5 Items to Check on Competitor Websites
- Promotions: it is a good idea to keep up to date on your competitions promotions. Our there products or services that you could be offering. Also, checking to see what kind of promotions they are doing and how often. The frequency of promotions can tell you the success rate of using promotions to increase sales.
- Conversion Funnel: good websites lead their visitors to the information that supports them making a buying decision or contact your company decision. Verify how your competition is doing this. Depending on your business model you may need more or less information to convert a visitor into a sale.
- Validation: I call them “warm and fuzzies.” Look for external validation markers like the Better Business Bureau, Hacker Safe, or industry related certifications. Factors that increase reliability and give external validation that you are legitimate business are vital for increasing trust and sales.
- Price: be careful of getting into price wars. You can find more success by offerings great value to your customers than just being the lowest price. You do want to pay attention though if you are way too low or high as it relates to your competition.
- Payments: how are your competition receiving payments. Do they have a shopping cart? Do they use external payment methods like Google Checkout or Paypal, or do you need to make payments over the phone?
5 Small Business Blog Post Ideas
Thursday, July 9, 2009
You have started in the world of blogosphere for your small business and the reality sets in, Now What. Blogging is an effective tool for increase brand awareness online though it can be a daunting task as to what to write about. A successful blog needs to have consistent posts which means multiple times a week, and the top blogs have multiple posts per day. This can be overwhelming at first until you create a strategy for how you are marketing your blog online.
Remember a blog post unlike an article doesn’t have to long
5 Small Business Blog Post Ideas
- Current events: you can use Google news, subscribe to RSS feeds for local news, or read the newspaper. A good blog post can be your expert opinion on a subject in the news that relates to your business.
- Industry trends: many people like to know what is happening. You can build a successful readership if you are keeping people up to date with current trends in your industry.
- Top 10 lists: top 10 lists are easy for readers to get information. You will find lists are some of the top tweeted posts on Twitter. This post you are reading is a top 5 list.
- FAQ: frequently asked questions about your company or business category make great blog posts. A blog post can simply answer a question in a paragraph or two.
- Interview as expert: interviewing an expert takes more time though the rewards are immense. You will get more traction for your blog with real expert opinions than any blog stating they are a guru.
Top 5 Reasons to Write a Press Release for Your Website
Friday, July 3, 2009
Press releases are not just for large companies to release their latest earning statement. Press Releases through online distribution can be a valuable resource for increasing the online visibility of your company and building trust with your audience.
Press Releases need to be news worthy to be effective
Top 5 Reasons to Write a Press Release for Your Website
- Organic traffic: a well written and news worthy press release distributed through the top online press release channels can get displayed in Google news and show up in Google organic search. Google search and Google news both can drive thousands of people to your website.
- Link building: at the bottom of your press release will be the ability to add a link. The link gives your website a one way link from all the websites that your press release was distributed to.
- Reputation: press release distribution websites rank well in Google typically for your company’s name. Consistent submitting of press releases can make news from your company be the top 10 ranking results when a future customer Google’s your company’s name online.
- Web 2.0: blogs and other social media subscribe to press release syndication sites and if your press release is interesting enough they might blog about it, add it to Twitter, or so on which can virally increase your online presence.
- Traditional media: journalists who find your story interesting can follow up with you and write a story about your company or service in traditional media outlets.
5 Factors You May Not Know that Affect Your Websites Google Rankings
Friday, June 19, 2009
For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business. As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don’t even think about. These more obscure factors become more important the more competitive the terms you want to rank for are.
5 Factors You May Not Now that Affect Your Google Rankings
- Poor links: you may have heard that links for poor sites don’t have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can perceive your site to be part of thier ilk.
- Hosting issues: websites on not very stable hosting accounts can go down from time to time which means Google can’t spider your website. If this is a common problem Google determines your site to be unstable and can drop it in the rankings.
- Duplicate titles: a good website will always have unique titles for every page on their website. Having duplicate titles even on low ranking pages shows lack of quality for a website.
- Same anchor text: We know that effective anchor text can support your keyword rankings. If you only get links with the same anchor text then Google sees that you are attempting to manipulate search results and can punish you. It is important to change up some of your anchor text links.
- Spamming your page: You need your keyword on the page to rank for it. Spamming your page with a high percentage of the same keyword over and over will drop your rankings instead of improve them.
Top 5 Reasons to Own a Blog for Your Business
Wednesday, June 17, 2009
Blogging has been around since the 1990’s and you have probably heard the term the blogosphere. Blogs in their simplest form are websites that offer up to date posts on a particular topic. Each post then allows room for comments and discussions by readers.
Top 5 Reasons to Own a Blog for Your Business
- Simple: it is the easiest way to create new content online. If you can handle typing in a Word document you can handle a blog post.
- Authentic: a blog is written from the author’s point of view. Good blog posts are free direct advertising and offer the reader insights into the author’s knowledge base.
- Free: you can get a blog created for free from sites like Blogger or Wordpress, there are others. Find a professional looking theme and you are off and running. I do find for minimal expense you can set up a blog under a unique domain name with a custom template.
- Credibility: you increase your brand my sharing your expert knowledge on your subject matter. Readers of your blog will build trust with yourself which can lead to business down the road.
- Online Visibility: blogs have their own search engines. Checkout blogs under the drop down of your Google search page. Blogs give you access to visitors who are not looking for answers from standard websites.
Check out Authority SEO clients’ blogs from our portfolio page
Top 5 Tips for Successful Article Marketing
Tuesday, June 16, 2009
Article marketing is the process of adding unique articles you have written to article directories. The goal of article directory sites is a place to find high quality content for your blog or website. Your benefit would be that another person liked your article enough to place it on their own website or blog which increases your online visibility.
The two advantages of article marketing are it is free exposure. Most article directory sites are free for you to upload your article. If you right a compelling article people can pick it up and place on their site. The second is adding credibility to your company or website that you are an expert. A highly viewed article supports your ability to build online trust with your consumer.
Top 5 Tips for Successful Article Marketing
- Solid content: your article has to be a well written article full of useful information on the subject. Keep in mind the article has to be good enough for other person to want to place in their website.
- No Selling: most article directories will boot your article if it is just a sales pitch for your company or your products. The selling piece is a well written article on your subject matter.
- Be Specific: broad topics don’t work as they don’t offer and real information. Very specific topics that explain or give unknown information for your average consumer are very effective.
- Unbiased: people can see through an article that sings the praises of your genre. Right from an unbiased point of view and offer both sides if applicable.
- Headlines: people read headlines. They are how most people decide if they are going to give your article even a seconds look. Take time to right keyword specific and attention grabbing headlines for your articles.