Top 5 Ways to Improve Conversion Rate and Call to Action

call to action

Have you found that when people land on your website they are not engaging in the way you want them to.  For instance your website is not generating leads or sales the way you believe it should.  The problem may in your "Call to Action" on the site.  An effective "Call to Action" is essential as your visitors need to be walked through your website to the features you want.  Improvements to "call to action" increases your conversion rate which leads to more sales or leads instantly. Top 5 Ways to Improve "Call to Action" 1. Big Button Make sure your "call to action" button is big and is above the fold.  Above the fold means what a visitor sees on their … [Read more...]

Top 5 SEO Mistakes Website Owners Make

seo mistakes

Now, just about every person and business has a website in some facet or another.  The next question that always comes up is why don't I rank for the keywords I want to.  As an Internet marketing firm this is the question that most business owners are confused by.  The following is the Top 5 SEO  mistakes website owners make to get their websites to rank in the top of Google search results for the keywords they want. Top 5 SEO Mistakes 1. Too Many Keywords It is important that each page have a keyword that you are targeting.  Many websites either only look at what the keywords are for the home page and forget all about every other page, or they stuff … [Read more...]

5 Items to Check on Competitor Websites

check competitors websites

A vital part that should be part of your SEO and Internet marketing strategy is checking and verifying what the competition is doing.  Seeing what the competitions is doing can give you a great idea on what is working and what isn't.  When you start taking a look at your online competition you need to know what you are looking at.  The goal would be start a list that you can track and update with new information.  It is a good idea to do a review of your competition once a month. Your competition can give you great insight avenues for more revenue that you are missing 5 Items to Check on Competitor Websites Promotions: it is a good idea to keep up to date … [Read more...]

5 Small Business Blog Post Ideas

You have started in the world of blogosphere for your small business and the reality sets in, Now What.  Blogging is an effective tool for increase brand awareness online though it can be a daunting task as to what to write about.  A successful blog needs to have consistent posts which means multiple times a week, and the top blogs have multiple posts per day.  This can be overwhelming at first until you create a strategy for how you are marketing your blog online. Remember a blog post unlike an article doesn't have to long 5 Small Business Blog Post Ideas Current events: you can use Google news, subscribe to RSS feeds for local news, or read the … [Read more...]

Top 5 Reasons to Write a Press Release for Your Website

Press releases are not just for large companies to release their latest earning statement.  Press Releases through online distribution can be a valuable resource for increasing the online visibility of your company and building trust with your audience. Press Releases need to be news worthy to be effective Top 5 Reasons to Write a Press Release for Your Website Organic traffic: a well written and news worthy press release distributed through the top online press release channels can get displayed in Google news and show up in Google organic search.  Google search and Google news both can drive thousands of people to your website. Link building: at the … [Read more...]

5 Factors You May Not Know that Affect Your Websites Google Rankings

seo results

For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business.  As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don't even think about.  These more obscure factors become more important the more competitive the terms you want to rank for are. 5 Factors You May Not Now that Affect Your Google Rankings Poor links: you may have heard that links for poor sites don't have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can … [Read more...]

Top 5 Reasons to Own a Blog for Your Business

Blogging has been around since the 1990's and you have probably heard the term the blogosphere.  Blogs in their simplest form are websites that offer up to date posts on a particular topic.  Each post then allows room for comments and discussions by readers. Top 5 Reasons to Own a Blog for Your Business Simple: it is the easiest way to create new content online.  If you can handle typing in a Word document you can handle a blog post. Authentic: a blog is written from the author's point of view.  Good blog posts are free direct advertising and offer the reader insights into the author's knowledge base. Free: you can get a blog created for free from … [Read more...]

Top 5 Tips for Successful Article Marketing

Article marketing is the process of adding unique articles you have written to article directories.  The goal of article directory sites is a place to find high quality content for your blog or website.  Your benefit would be that another person liked your article enough to place it on their own website or blog which increases your online visibility. The two advantages of article marketing are it is free exposure.  Most article directory sites are free for you to upload your article.  If you right a compelling article people can pick it up and place on their site.  The second is adding credibility to your company or website that you are an expert.  A highly … [Read more...]