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Advanced Organic SEO Services Company
Authority SEO creates customized internet marketing plans to drive targeted web traffic to your online business or websites.
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Posts Tagged ‘traffic’
Are you tracking your website
Sunday, June 14, 2009
Do you know how many visitors are finding your website? Do you know what your visitors are doing on your site? If you answer starts with the how many hits you have then probably not. Every possible photo, link, video, and so on is a hit so one simple page could have 100 hits. You need to know how many visitors you are getting on a daily basis and what they are doing.
Google Analytics is a free service that delivers more information on your traffic then you will ever use. Google Analytics gives you a code to place in your footer of your website so the code shows on every page.
Once you have your analytics installed on your website you need to make looking at your statistics a weekly occurrence. What you are looking at is very site specific. It is important to set up a set of key performance indicators (KPI) that you are tracking on a consistent basis.
If you are a local company then knowing how many of your visitors are in your area is important. If you are an ecommerce site then creating a funnel to track conversions becomes imperative. If you have an online store knowing how many people are new customers and how many are returning can greatly support your marketing efforts. All of these and more can be derived from your analytics.
Example KPIs
- Total traffic
- Traffic from search engines
- Top 20 keywords
- Conversion percentage
- Number of different keywords that send traffic
- Number of different websites that send traffic
What ever your website using your analytics to determine your strategies will take the guess work out of what you need to do to be successful online.
Sample SEO Proposal
Thursday, May 28, 2009
Objectives
Authority SEO is an online marketing and search engine optimization company specializing in driving site specific traffic to websites. Authority SEO takes a comprehensive approach that achieves short term and long term search traffic that converts to sales.
The goal is to reach search and web traffic specific to customers who are interested in your products. Through Search Engine Optimization (SEO) of your site, your website will generate web traffic that converts into sales.
Authority SEO creates a personalized plan for each website. Every company has its own goals, budgets, and resources. Authority SEO works with you to maximize your results based on your situation. No website is too small or too large for effective search engine optimization and increasing sales.
4 Core Tactical Elements to the Plan
1. Website Needs Analysis
2. Link Building
3. SEO Continuity
4. Online Community
High Number of Potential Customers to Your Business
Thursday, May 28, 2009
There are 213 million searches per day with Google and Yahoo accounting for 90% of all web traffic. Though you probably won’t have all 213 million visit your website, you can achieve massive amounts of targeted visitors to find your website on a daily basis.
Authority SEO works to place your website in as many as possible keywords that will drive traffic that represents searchers looking for your specific services or products. What most businesses don’t understand is that 70% of all search engine traffic is unique search phrases.
“What that means to you is that there are thousands of different ways people are searching your business right now that you don’t even know about.”