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Posts Tagged ‘web marketing’
Top 4 Online Marketing Mistakes
Thursday, June 18, 2009
If you go online to read how to market your website you will find thousands of different answers. Many of answers are probably the same or close though it can be hard to determine the difference. With so much information it can be an overload. This overload of internet marketing info can lead to bad online marketing habits or mistakes that can cost you sales.
Top 4 Online Marketing Mistakes
- Patience: most people don’t give their organic SEO strategies time to work. Because they don’t get instant results they give up and prevent from ever see results from their labor. It is common for effective organic efforts today to see rewards 90 days later.
- Spray: spray marketing is just doing a variety of actions without a plan. The best idea is to organize time and budget for each aspect of online marketing you are using. Plus, it is paramount that you are tracking your results so you can correct and determine what is working.
- All about me: too many websites spend most of their marketing efforts singing their own praises. Instead you want to offer what your future customers are looking for. Offer tools, tips, education, or more so that your future customers build trust with you.
- Impulsive: often business owners spend a good amount of money to create their website only to find that they receive more traffic. Without budgeting or investigation they jump with the first thing they see and waist more money and time by not understanding what their marketing plan is and finding an effective consultant that can deliver their results.
Internet Marketing One Third of All Marketing Dollars Spent by 2013
Wednesday, June 17, 2009
The economic downturn has reduced total dollars spent on marketing across the board, and internet marketing is no exception. What isn’t slowing down is the increase in market share internet marketing is taking away from more traditional marketing media.
PriceWaterhouseCoopers in a new report estimates that internet marketing with be 36% of all marketing dollars spent by 2013. One key factor in the increase on web marketing is the ever increasing availability of wi-fi and broadband cards allowing people to have access to internet almost every where they go.
One clear sign that the change is coming toward internet advertising is from Group M, a media buying agency in UK, who states that online advertising will outspend tv advertising in 2009.
Reduce Your Online Marketing Charge
Thursday, May 28, 2009
Have you found that your current online marketing plan is not giving a return on your investment?
There are two key concepts that allow Authority SEO to deliver results than convert to sales than achieves an exceptional long term return on your investment.
Key Concept #1
All businesses want to see their website at the top of Google search rankings. Google offers a simple way to get on the front page called Adwords which is where your business bids for placement with the highest bidder receives the top placement in the paid advertisement section. What you quickly find and probably the reason you are reading this is that Adwords though gets you traffic the cost to get that traffic costs more than the revenue you generate from the traffic. Most businesses are losing money on a monthly basis using Adwords as their online marketing strategy.