Top 10 Web Design Tips for Small Business

You can look at these two ways.  First, if you are just starting a website for your small business than these tips can save you a lot of time, headaches, and money from having to redo things later.  Secondly, if you are finding that your website isn't achieving the results you want from either conversions or traffic than use these tips to see if your website has areas to improve. Websites don't have to be expensive to be effective.  They just have to be set up correctly from the beginning. Top 10 Web Design Tips for Small Business Domain name: chose an obvious domain name that is either you company's name or keywords that represent what you are … [Read more...]

5 Things that Every Website Most Have

There are a thousand and one ways to create a website.  You could use a content management system, blog software, or static html coding.  Each of these has its own CSS style sheet to create a unique look and feel and support your brand. Clean and professional web design works no matter what business you are in No matter what business you are in or the reason for creating your website there are common themes that all successful website abide by.  As you are creating your website you always need to remember you have 5-10 seconds to make a person stay on your web page. 5 Things that Every Website Most Have Professional: when you go into a brick and mortar … [Read more...]

How long to capture visitors attention on website landing page

One of the critical issues to building a successful website and SEO campaign is telling your story and making the visitor want more in just a few seconds.  On average you have 5 seconds to capture the attention of the visitor to make them want to spend more time on your website.  Understanding what your visitors are seeing is key to reduce your websites bounce rate. Click on any website and your eyes go some where.  This may sound obvious though have you ever looked at where your eyes go on your website.  Does your landing page instantly let the visitor know what your site is about, the quality of your site, and where to go or what to do next.  Each of these … [Read more...]

4 Factors that Affect Your Website’s Bounce Rate

If you have started looking at the analytics on your website you have noticed the item “bounce rate.”  Understanding what your bounce rate is and the factors that affect it is vital to making the most of your Online traffic.  You work to hard to get unique visitors to your website to lose them. First, what is bounce rate?  Bounce rate is the percentage of visitors who leave your site without ever clicking on another page in your website. Inside Your Website Factors that Affect Bounce Rate Design: Think about websites that you have visited that annoyed you and you immediately left.  Do you have any of these aspects on your own site?  Lots of … [Read more...]

Why It is Called Search Engine Optimization

You have created a website and now find out that your site receives no traffic.  Like everyone else your first thought is I how do I rank #1 on Google for the keywords that are important to me.  For the first time in your life you are going to hear the term search engine optimization or SEO.  The key word in this phrase is optimization. Optimization is so important because it represent what we are doing, optimizing.  What most business owners don't understand is that we need something to optimize.  I want you to look at your competition which are the websites that rank for the keywords you want to in Google search results.  What you are looking for is how … [Read more...]

Website Success Sales vs. Service – Rush Hour Traffic by Authority SEO

rush hour traffic podcast Rush Hour Traffic Podcast - Website Success Sales vs. Service Are you setting your website up to generate revenue Are you spending too much money on parts of your website that don't generate sales … [Read more...]

Why My Website Isn’t Working

So your website isn’t creating the traffic or revenue that you thought when you got into this business. There can be many different reasons a website fails to reach its potential. It could be that major issues like unclear direction for the website, some can be issues you are unaware of like broken links, or it could be that you utilize too much flash that distracts both your visitors and the search engines. The following is a look at common issues that keep your website from achieving success. If you are reading this article for the latest search engine optimization tips then you are on the wrong article. The goal of this article is to take a look at your … [Read more...]

Authority SEO Launches New Site

Authority SEO has launched a new website.  The goal of the new look and feel is to offer more user friendly ways for you to access up to date content from articles, videos, podcasts, and more on driving more targeted traffic to your website.  Authority SEO hopes you like the new look and can now get a better sense on how we can better support your marketing strategies to increase sales. … [Read more...]