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Posts Tagged ‘website’
Top 10 Web Design Tips for Small Business
Thursday, July 23, 2009
You can look at these two ways. First, if you are just starting a website for your small business than these tips can save you a lot of time, headaches, and money from having to redo things later. Secondly, if you are finding that your website isn’t achieving the results you want from either conversions or traffic than use these tips to see if your website has areas to improve.
Websites don’t have to be expensive to be effective. They just have to be set up correctly from the beginning.
Top 10 Web Design Tips for Small Business
- Domain name: chose an obvious domain name that is either you company’s name or keywords that represent what you are selling.
- Hosting: don’t take your hosting for granted. Poor hosting companies can have your site crash and not have the tech support to get it back up. I personally use GoDaddy.com Hosting Plans
for everything now as I haven’t had any issues and they have good customer service.
- HMTL vs. Flash: flash looks cool though it gets annoying once you have been on the site more than once. Also, flash doesn’t get indexed by searched engines. You want to make your professional website in html.
- 8 Grade Level: You have to make it obvious to what you are selling and who your target audience is. If your visitors have to guess you will lose most of them.
- Warm and fuzzies: That is what I call them. Make it easy to find your credentials and biographies of who you are. You want to build trust with your audience. Certifications, associations, and other outside agencies like the Better Business Bureau support your online trust factor.
- Testimonials: showcase testimonials from clients or customers. You can also let customers comment on their orders through automatic services.
- Photos: don’t clutter your website. You graphics and photos to break up the text though don’t over do it.
- Navigation: search engines index text navigations only. Also, as most computers are wider than taller having your navigation horizontal makes it easier to fit in every person’s monitor.
- Keywords: you want to do research on keywords people are searching for your business. It is important to understand your audience more than you just deciding what keywords they should be searching for.
- Measure: put analytic software on your website so you can measure everything from traffic sources to what they do once on your website.
5 Things that Every Website Most Have
Thursday, July 2, 2009
There are a thousand and one ways to create a website. You could use a content management system, blog software, or static html coding. Each of these has its own CSS style sheet to create a unique look and feel and support your brand.
Clean and professional web design works no matter what business you are in
No matter what business you are in or the reason for creating your website there are common themes that all successful website abide by. As you are creating your website you always need to remember you have 5-10 seconds to make a person stay on your web page.
5 Things that Every Website Most Have
- Professional: when you go into a brick and mortar store to buy something, what do you think when the store is a mess? This works the same of websites. Clean and professional always work to matter what business, product, or service you are offering.
- Navigation: make your navigation easy to find and use. I have seen websites with fancy flash for a navigation which can be confusing, plus lacks good search engine optimization. You want to make it easy for visitors to find the information you want them to and they are looking to find.
- Colors: have you ever looked at a website and it gave you a headache? The color scheme has to easy on the eyes. This also works for the text. Often websites get too artsy with the colors and text and you can’t read anything on the site.
- Call to Action: every page of your website needs a “call to action.” This is what you want people to do next on your website. The best place is in the right hand navigation as people’s eyes move from left to right and diagonal across the page.
- Test: most website owners don’t test their links and their new web pages they add. It is so easy for a photo to not be formatted or a link to not work. It takes just a minute more to test your new page and it is well worth it. This also goes for periodic checks as things can just stop working for some reason. Another way to know if something isn’t working is to see a sudden high bounce rate on a certain page.
How long to capture visitors attention on website landing page
Tuesday, June 23, 2009
One of the critical issues to building a successful website and SEO campaign is telling your story and making the visitor want more in just a few seconds. On average you have 5 seconds to capture the attention of the visitor to make them want to spend more time on your website. Understanding what your visitors are seeing is key to reduce your websites bounce rate.
Click on any website and your eyes go some where. This may sound obvious though have you ever looked at where your eyes go on your website. Does your landing page instantly let the visitor know what your site is about, the quality of your site, and where to go or what to do next. Each of these aspects are key to getting web traffic involved and spending time on your site.
Want to give your web page a free test?
Fivesecondtest.com offers a free service that allows people to test what they see and click within 5 seconds. You upload a photo of your website or the web page you want to test (must be less than 960 wide) then people are able to take your 5 second test to report back what they saw. Each test is given a link that you can send to your Twitter, Facebook, or other media to help spread the word for people to take the test.
Take Authority SEO’s test at http://fivesecondtest.com/test/zZkDWMMB
4 Factors that Affect Your Website’s Bounce Rate
Tuesday, June 23, 2009
If you have started looking at the analytics on your website you have noticed the item “bounce rate.” Understanding what your bounce rate is and the factors that affect it is vital to making the most of your Online traffic. You work to hard to get unique visitors to your website to lose them.
First, what is bounce rate? Bounce rate is the percentage of visitors who leave your site without ever clicking on another page in your website.
Inside Your Website Factors that Affect Bounce Rate
- Design: Think about websites that you have visited that annoyed you and you immediately left. Do you have any of these aspects on your own site? Lots of clutter, sharp colors, flash animations, and especially noise from music or virtual presenters can lead to high bounce rates. You have 5 seconds to connect with your visitor, so you don’t want them instantly annoyed or not knowing what your site offers.
- Content: As more and more websites write content for the search engines as everybody wants to be ranked, many writers have forgot that it is still people who read your content. It doesn’t matter how much traffic you generate if people don’t find your content well written, helpful, and written in a way that enhances your brand.
- Navigation: To stop bounce rate a person has to click another page on your site. How hard is it for a person to determine what to do next on your site? I call them funnels which are the paths that you want to lead people down to support their buying decision or getting involved decision for your website. You should have an attracted and easy to understand option on every page of your website that leads people into the funnel you want.
- Technical: If you see high bounce rate on a page you want to check to make sure everything on the page is working. Are you going to keep reading in a website that has bugs and issues when you land on the pages? One more key factor to technical issues has to if people have to download components to view aspects of your page. Most people are wary of these types of programs as they don’t want spyware on their computer. Your best bet it to find solutions where people with any browser will be able to view your media.
Why It is Called Search Engine Optimization
Monday, June 8, 2009
You have created a website and now find out that your site receives no traffic. Like everyone else your first thought is I how do I rank #1 on Google for the keywords that are important to me. For the first time in your life you are going to hear the term search engine optimization or SEO. The key word in this phrase is optimization.
Optimization is so important because it represent what we are doing, optimizing. What most business owners don’t understand is that we need something to optimize. I want you to look at your competition which are the websites that rank for the keywords you want to in Google search results. What you are looking for is how many pages these websites offer. If you want to find out how many pages they have indexed by Google watch the video we made on Top Keyword Rankings which demonstrates how do this. What you will find is that your competition has sites loaded with content.
For your search engine optimization to work your website needs a consistent strategy for updating and creating new content on a regular basis. Similar to fitness you need to think about what you are doing on a daily basis to be success instead of a destination. Content building never ends; as soon as you stop producing new content your websites traffic rankings will drop.
Website Success Sales vs. Service - Rush Hour Traffic by Authority SEO
Sunday, May 31, 2009
rush hour traffic podcast
Rush Hour Traffic Podcast - Website Success Sales vs. Service
- Are you setting your website up to generate revenue
- Are you spending too much money on parts of your website that don’t generate sales
Why My Website Isn’t Working
Thursday, May 28, 2009
So your website isn’t creating the traffic or revenue that you thought when you got into this business. There can be many different reasons a website fails to reach its potential. It could be that major issues like unclear direction for the website, some can be issues you are unaware of like broken links, or it could be that you utilize too much flash that distracts both your visitors and the search engines. The following is a look at common issues that keep your website from achieving success.
If you are reading this article for the latest search engine optimization tips then you are on the wrong article. The goal of this article is to take a look at your thought process and approach to your website that may be leading your astray. Your website is like fitness, the people who struggle with there weight are always reading the latest diet tip on the newsstand while the fit people understand that success is about a lifestyle more than any one technique.
We are going to approach this topic from the angle of starting a new website. This works fine for those who already have a website to take a break and start from the beginning of why you started your website to begin with.
Your website has to have a purpose. Right now if I asked you what the purpose of your website is could you answer quickly in a shot and to the point response? The following are examples of purposes for websites.
1. Informational: the website is designed to offer articles, videos, news, and more to inform people on a certain topic or topics.
2. Ecommerce: the website offers services or products for sale
3. Lead Generation: the website’s goal is to capture future customers for another purpose
Authority SEO Launches New Site
Thursday, May 28, 2009
Authority SEO has launched a new website. The goal of the new look and feel is to offer more user friendly ways for you to access up to date content from articles, videos, podcasts, and more on driving more targeted traffic to your website. Authority SEO hopes you like the new look and can now get a better sense on how we can better support your marketing strategies to increase sales.