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5 Items to Check on Competitor Websites
Wednesday, July 15, 2009
A vital part that should be part of your SEO and Internet marketing strategy is checking and verifying what the competition is doing. Seeing what the competitions is doing can give you a great idea on what is working and what isn’t. When you start taking a look at your online competition you need to know what you are looking at. The goal would be start a list that you can track and update with new information. It is a good idea to do a review of your competition once a month.
Your competition can give you great insight avenues for more revenue that you are missing
5 Items to Check on Competitor Websites
- Promotions: it is a good idea to keep up to date on your competitions promotions. Our there products or services that you could be offering. Also, checking to see what kind of promotions they are doing and how often. The frequency of promotions can tell you the success rate of using promotions to increase sales.
- Conversion Funnel: good websites lead their visitors to the information that supports them making a buying decision or contact your company decision. Verify how your competition is doing this. Depending on your business model you may need more or less information to convert a visitor into a sale.
- Validation: I call them “warm and fuzzies.” Look for external validation markers like the Better Business Bureau, Hacker Safe, or industry related certifications. Factors that increase reliability and give external validation that you are legitimate business are vital for increasing trust and sales.
- Price: be careful of getting into price wars. You can find more success by offerings great value to your customers than just being the lowest price. You do want to pay attention though if you are way too low or high as it relates to your competition.
- Payments: how are your competition receiving payments. Do they have a shopping cart? Do they use external payment methods like Google Checkout or Paypal, or do you need to make payments over the phone?
#1 SEO Mistake Most Businesses or Websites Make
Monday, July 13, 2009
If you own a business than I hope you either have a website or are in the process of building one. Which ever state you are in you come to the realization that no matter how pretty or how much time you tool to build it you are getting no web traffic. So, as any good business owner you start an Internet marketing campaign. In my experience there has been one over riding factor why most Internet marketing or search engine optimization (SEO) campaigns fail. The answer is consistency.
Consistency is the reason most SEO plans fail
First, lets be honest how many people reading this post have at one time believed that SEO is just something you do once and then it is done? I know for myself years ago when I got started online I had no idea the level of effort it took to achieve massive amounts of traffic to my website. My original marketing plan for my first website was based on Google Adwords. Oh, how times have changed.
To be successful online you have to do the right things consistently everyday. I really mean everyday. I have always looked at that everyday I don’t have a person on my team working on gaining online visibility I have competitors who are. I believe the hardest concept for business owners to come to terms with is SEO doesn’t ever end. You are always on a constant journey of growth or decay with your SEO marketing campaign. I have worked on campaigns that receive millions of web traffic and you can tell on the analytics the exact day efforts were reduced and the exact day they were picked back up.
Top 25 Websites on the Web
Tuesday, June 30, 2009
You many be wondering what websites get the most traffic on the web? Your first guess is probably Google and you are right. The Internet is a very vast place so there is still room for your website to get traffic. The top ranking websites are search engines which is no surprise. What is important to understand about that is the #1 websites people use are services to find a local business or ecommerce store like yours.
Photobucket receives more traffic than Twitter. Do you have a Internet marketing plan that involves photos? If not you should.
You can learn great insight into what people find important and how to create your SEO strategy by looking at the sites people visit to most. First as Google is #1, ranking is Google’s organic search is the top priority for your website’s success. You probably already knew that though here are a few other observations you may not have. Youtube is #5 and Photobucket is #23 which means that having a search engine optimization strategy for using videos and photos can allow you to get a leg up on the competition. Twitter may be all in the news right now though Youtube and Photobucket still receive more traffic.
The rankings were gathered by Ranking.com
Top 25 Websites on the Web
- google.com
- yahoo.com
- msn.com
- live.com
- youtube.com
- aol.com
- myspace.com
- facebook.com
- google.co.uk
- microsoft.com
- ebay.com
- ask.com
- wikipedia.org
- go.com
- google.ca
- blogspot.com
- casalemedia.com
- findstuff.com
- starware.com
- att.net
- cnn.com
- mywebsearch.com
- photobucket.com
- netzero.net
- amazon.com
5 Factors You May Not Know that Affect Your Websites Google Rankings
Friday, June 19, 2009
For every website, the goal is to rank in the top of Google search results for the keywords that are important to their business. As businesses develop strategies for increasing their rankings and overall traffic there can be factors that affect their Google search results that they don’t even think about. These more obscure factors become more important the more competitive the terms you want to rank for are.
5 Factors You May Not Now that Affect Your Google Rankings
- Poor links: you may have heard that links for poor sites don’t have the importance that high quality links do though did you know that if you are sending links to poor sites that Google can perceive your site to be part of thier ilk.
- Hosting issues: websites on not very stable hosting accounts can go down from time to time which means Google can’t spider your website. If this is a common problem Google determines your site to be unstable and can drop it in the rankings.
- Duplicate titles: a good website will always have unique titles for every page on their website. Having duplicate titles even on low ranking pages shows lack of quality for a website.
- Same anchor text: We know that effective anchor text can support your keyword rankings. If you only get links with the same anchor text then Google sees that you are attempting to manipulate search results and can punish you. It is important to change up some of your anchor text links.
- Spamming your page: You need your keyword on the page to rank for it. Spamming your page with a high percentage of the same keyword over and over will drop your rankings instead of improve them.
Web Development
Thursday, May 28, 2009
Web development for this day and age has become complicated. With the rise of the internet has come hundreds of different ways to make a website. Authority SEO was founded by successful web business owners who have gone through years of different online fads and successes which has created a team capable of developing customized solutions for any business.
“Analysis of LiveLeanToday.com’s sales funnel showed potential customs leaving the site on a questionnaire. Changing the sign up process increased conversions by 200%”
Many web development companies have a certain program or solution that they attempt to fit for everyone. Authority SEO utilizes it vast resources of proven web developers to offers customizable and scalable solutions for any size business. Also, because Authority SEO is also a web business owner we know all of the little things needed to have a fully fucntional website, and the best part is we specilized in search engine optimization so your website will generate traffic. Too many people have spent too much money with companies who knew how to do one thing and they are left with an expense website that gets no traffic.
Authority SEO Web Development
- Innovation
- Planning
- Analysis
- Design
- Implementation
- Promote - Search Engine Ready
Authority SEO works with you to find the right solution from any combination of different content management systems, shopping carts, blogs, social media, and more.
Contact Authority SEO about a free consultation
Content Management
Thursday, May 28, 2009
Content management with Authority SEO can have multiple meanings. If you are looking for web based applications to organize and publish online content than please visit our Web Development section. What Authority SEO specializes in is developing SEO friendly content that is targeted towards your specific products or services.
Online search engines like Google think of themselves as web encyclopedias and rank websites that they determine to have the best and most update information on a particular subject matter. The goal is to make your website an expert in your given field or genre of products and services.
“WorldClassNutrition.com has over 1,600 pages indexed in Google that combine for 23,000 different keywords that send targeted web traffic on a monthly basis”
- SEO friendly content
- Consistent content updates to your website
- Professional writing for visitor experience
- Your website an online expert in your field