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Authority SEO - Search Engine Optimization Consultant

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Posts Tagged ‘yahoo’

For the first time in quite some time news on the search engine optimization landscape is important and it doesn’t have anything to do with Google.  There is a new deal between Yahoo and Microsoft which runs Bing that will have significant effects on search engine optimization.

Top Points on the New Deal

  1. the agreement is for 10 yrs
  2. for next 10 years Microsoft has exclusive license to Yahoo’s search engine technology
  3. current affiliate partners of Yahoo will still be syndicated by Yahoo
  4. Yahoo search will not be powered by Bing’s search algorithm for both organic search results and paid search
  5. Yahoo and Microsoft will still employ their own sales team for advertising
  6. the combined premium search advertisers will be handled by Yahoo while the “do it yourself” advertising will be handled by Microsoft

What all of this really means is that Bing, Microsoft’s search platform, will power Yahoo search.  Also, important is that now Microsoft will have access to Yahoo search technologies to enhance the present Bing offering.


If you go to Yahoo Geocities you will find out that you can no longer create a new account.  Yahoo has announced that later this year it is shutting down Geocities, a now ancient free hosting platform.  Nothing has happened to existing account yet though you have to get your data out of Geocities before it officially closes it virtual door.  Yahoo says that more detail on retreiving  your data this summer.

Yahoo will not be offering a new free web hosting service and is offering a discount for those that want to transfer their websites into their paid hosting accounts.  I would imagine not too many people take Yahoo up on this offer since the whole point of Geocities is to have a free hosted website.  Plus, as of right now Blogger.com, Wordpress.com, Typepad.com, and more offer great features for their free hosting service.  If you type free web hosting into Google you will find over 40 million hits.

Jimdo is one company hoping to gain Geocities users as they are offering a rescue mission for Geocities users to transfer their data to the Jimdo platform.

At one time Geocities was as innovative as any platform online.  Though now other free hosting platforms and social sites have passed them by.  What is important to learn about this is saving your data from your other platforms you may be using as you never know when their turn is up.  No one thought 5 years ago that Geocities would be falling.


Google 90% of Web Search Growth in 2008

posted by Authority SEO
Thursday, May 28, 2009

Google the leader in online searches continues to gain market share.  In 2008 Google increased its market share from 58.5% to 63.5% according to comScore.

Most of the other major search engines like Yahoo, Microsoft, and Ask.com had stagnant growth in 2008 with Google being the only major search engine player to have any growth.  For 2008, Google captured 90% of all search volume growth which means how you rank in Google’s search engine is more important than ever.



Click Fraud Reaches New Record

posted by Authority SEO
Thursday, May 28, 2009

On pay per click advertising 17.1% of all clickthroughs are click fraud according to Click Forensics, which has been monitoring click fraud since 2006.  Click fraud on Google Adsense and Yahoo Publisher is 28.2% of all clicks.  Majoring of the click fraud is achieved using automated bots and looks to be on the rise even more with the struggling economy.

Click fraud is the #1 reason why organic search engine marketing is the #1 way to market your website online.