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How to Use Online Video as a Marketing Tool

Al Alexander — Mon, 07 Feb 2011 02:04:17 +0000

Nearly everyone in the world has heard of online video, internet video, viral videos, or whatever terminology is being used to describe it, it is mostly know as YouTube. Perhaps you have watched video online, possibly you have been in some of the videos that are posted on Youtube. Users post videos of everything, funny stuff, tutorials, accidents, you name it they got it. So how can people watching videos online benefit your website or your business? It can help it immensely. Videos can go viral, which means they spread incredibly fast throughout the Internet and get seen my millions. A video does not have to go viral to be effective for your business. Putting out information, or instructional, entertaining or even a funny video can eventually be seen by millions and on the videos you can link to your site, say your your websites web address, put text overlays on your video with your business name and put captions in with your business name. Videos show up in search engine ranking and all the major search engines have video search engines that just serve up videos

Authority SEO has been creating videos for online use for their clients for over 5 years. The videos we have created for our clients have been viewed by over 5 millions viewers. That is some power marketing and here is the greatest thing, it is cheap! The average cost for us to shoot a video for, do the editing and syndication for YouTube and other video websites is only about $1000. That is a lot of bang for your buck. No radio, TV or newspaper advertising campaign has the potential to reach millions and will continue to reach viewers for years to come. Once a radio or TV stop showing no one will ever see it again, but online video will remain online for a long long time.

Video marketing may be the most cost effective form of advertising EVER! It is word of mouth advertising on a world wide scale. To get more information on how AuthoritySEO.com can help you reach more customers give us a call.

How Authority SEO Uses Social Media To Market It’s Clients

Al Alexander — Wed, 29 Dec 2010 16:21:53 +0000

Many small businesses are beginning to understand the power of social media tools and tactics. Studies by eMarketer reports that 260,000 small businesses across the US and Canada are employing social media tactics. Furthermore 51% of small businesses are using social media for professional social networking. They are using tools like LinkedIn, Facebook, and 28% are involved in microblogging using tools like Twitter.

There are things to think about before starting. The most important is your time. Viral marketing through social media really requires a lot of original content and a great amount of time each day and you have to understand the value of your time. This is where Authority SEO helps their clients. Many of the available tools are free to use some are not. That does not mean they don’t come at a high cost, because they most certainly do. They can cost valubale human resource time and customers if not done correctly. It takes time to set up accounts, create content for blogs, to tweet on a regular basis, to tie all of your marketing together and to focus your social media on your main gool.

Before you start with social marketing, make sure your strategy or goal is clear. There is a lot of social media hype and peer pressure to use these technologies. Just make sure you clearly understand your key goals and objectives. For example, are you trying to build direct sales with customers, improve positioning of your product or service, or build your authority in a specific area? Answering these critical questions will help you move forward with your strategy.

Your first step should be to verify whether the audience you are trying to reach is already using social media. If your target market aren’t using Twitter or Facebook, then why spend you resourse there? You also need to do your homework on where the audience you are trying to reach already exists. Are they on LinkedIn, Facebook, YouTube, Twitter? Are they joining groups or creating new ones? These are all key questions to understanding your audience and how to best engage them.

What are some of the immediate benefits that small businesses are finding with social media?

Well, most small businesses will tell you that social networking can help foster stronger relationships with customers, enable a faster vehicle to answer customer questions, incorporate customer feedback, and build awareness for their expertise. One thing that is gaining prowless in social media is reviews. Customer reviews are becoming more and more important online and this is a good to convert lookers into buyers.

Many small businesses are still trying to understand how social media can ring the cash register, and Authority SEO has that answer. A Phoenix based website called Natures Organic Market uses Twitter to successfully drawl in followers and send them coupons to use on their website. The company has created followers by posting interesting tweets and sends out the occassional coupon code to use. That means every time the company has something to say and people will receive the message and could retweet it to their friends and so on, potentially reaching way more than Natures Organic’s followers. Before Twitter, this was lost profit. If you are ready to take a dip into social media give us a call.

As a small business or large one, the way you spend your time is critical. So if you do decide to pursue social media, make sure that you have the proper tools to help you succeed. You have to be social at all times or lose that business to your competitors.

Social Media in the New Search Engine Optimization Game

Authority SEO — Wed, 27 Oct 2010 21:42:36 +0000

More and more social media makes headlines with an increase in users and online visibility. You also see now on tv commercials company’s social media icons like Facebook, Youtube, and Twitter. Not to mention Myspace which used to be a big player has just relaunched their website into a completely new interface with hopes of regaining some of its earlier market share. For business owners the question becomes how to best use social media to in the end increase the bottom line.

As it stands right now Google shows Twitter updates in its regular search engine results page and is the main feature of its real time search boxes. Also, Bing incorporates Facebook “like” qualities to its search rankings. The level of involvement of social media in search results will only increase.

Have you ever read something on social media and you know that it was just generic filler information. Social media is about interacting with your audience or future customers. The best way to use social media is to engage and interact with your audience. If you want your information to “go viral” than it has to be genuine of interest to people.

Genuine interest is important as it relates to social media. Just think of the last thing that you really like in Facebook or Youtube. What was it that captured your attention and made you send it to your friends and family?

There is no one size fits answer for a company to use social media. What is universal is having real people handle you presence. People see auto filler information though real people updating content have the ability to engage and deliver results with social media.

Youtube Makes Creating and Editing Videos Easier

Bryan Hoss — Tue, 13 Jul 2010 14:41:44 +0000

Developing videos to advertise your products or services is now even easier thanks to the brand new set of cloud based video editing tools from Youtube. Internet marketers and content publishers can now build a library of web videos and enhanced opportunities for brand visibility at the same place.

Youtubers have the ability to cut from videos, create montages of different clips and add or change accompanying music using Youtube’s commercial library of licensed songs. While in itself a significant development, there’s also the possibility that the new video editor may be integrated into Google’s Chrome operating system to provide a completely Web based tool for businesses looking to expand their use of Youtube.

Top 25 Websites on the Web

Authority SEO — Tue, 30 Jun 2009 17:13:43 +0000

Added an update as of May 10th, 2010 – This post was originally done last year in June so almost a full year has gone by. It can be very interesting to see how the the top websites in the world wide web have changed. Facebook now holds the #2 position which is important as the rumor is that Facebook might become the first true challenger to Google dominance of search and Internet traffic.

Most people didn’t even realize that Twitter which has gotten a lot of publicity wasn’t in the Top 25 Websites last year though it is this year. With the new way Google SERP works to show Facebook and Twitter updates these two social media sites have real ecommerce value.

Top 25 Websites – May 10th, 2010

1 google.com
2 facebook.com
3 yahoo.com
4 youtube.com
5 msn.com
6 live.com
7 wikipedia.org
8 microsoft.com
9 ebay.com
10 myspace.com
11 bing.com
12 amazon.com
13 twitter.com
14 aol.com
15 craigslist.org
16 wordpress.com
17 ask.com
18 go.com
19 photobucket.com
20 adobe.com
21 cnn.com
22 about.com
23 bbc.co.uk
24 flickr.com
25 weather.com

You many be wondering what websites get the most traffic on the web? Your first guess is probably Google and you are right. The Internet is a very vast place so there is still room for your website to get traffic. The top ranking websites are search engines which is no surprise. What is important to understand about that is the #1 websites people use are services to find a local business or ecommerce store like yours.

Photobucket receives more traffic than Twitter. Do you have a Internet marketing plan that involves photos? If not you should.

You can learn great insight into what people find important and how to create your SEO strategy by looking at the sites people visit to most. First as Google is #1, ranking is Google’s organic search is the top priority for your website’s success. You probably already knew that though here are a few other observations you may not have. Youtube is #5 and Photobucket is #23 which means that having a search engine optimization strategy for using videos and photos can allow you to get a leg up on the competition. Twitter may be all in the news right now though Youtube and Photobucket still receive more traffic.

The rankings were gathered by Ranking.com

Top 25 Websites on the Web

google.com
yahoo.com
msn.com
live.com
youtube.com
aol.com
myspace.com
facebook.com
google.co.uk
microsoft.com
ebay.com
ask.com
wikipedia.org
go.com
google.ca
blogspot.com
casalemedia.com
findstuff.com
starware.com
att.net
cnn.com
mywebsearch.com
photobucket.com
netzero.net
amazon.com

Top 10 Social Media Websites

Authority SEO — Thu, 11 Jun 2009 16:37:26 +0000

With the proliferation of social media sites like Facebook there importance and influence on ecommerce and overall web traffic has increased. One thing to keep in mind is that how social media content is being used is still in its infancy. For those that understand the key aspects of each social media site can take advantage of the traffic social experiences offers. Before you start dumping content into social media remember people can tell the difference right away from blatant self promotion of your business and real interaction.

Now that you are going to start social media strategies begin with how you are going to measure success. Social media websites don’t always send direct traffic to your website so success can be more subjective. Understanding how you are going to measure success will also support your strategy for how you are going to attack your social online profile.

Top 10 Social Media Sites

Youtube.com
MySpace.com
Facebook.com
Bebo.com
BlackPlanet.com
Tagged.com
Imeem.com
hi5.com
Orkut.com
Digg.com

For reference Twitter is ranked number 17th overall though has the highest growth rate in the last year. The information I got from Ranking.com which ranks millions of different websites.

Authority SEO Launches 2 Min SEO Videos

Authority SEO — Thu, 04 Jun 2009 21:55:53 +0000

Authority SEO wants to share our search engine optimization and internet marketing expertise with you. We have launched a series of videos called 2 Min Seo which will be posted on Youtube and our website.

You can see the first video Top Keyword Ranking Google Completition by clicking on the link.

The goal is to make them short and to the point so you can gain valuable web marketing information as it relates to your business.

Authority SEO is using onscreen technology for the creation of the videos so you can see exactly what our experts are talking about. Authority SEO will guide you through what you see on the screen so you can take the information to your own website and perform the objectives shown in the video.

I hope you like the video series. Look for new videos by subribing to our posts and you check the videos section under categories.