If you have a website than at some point you have searched in Google search results to see how it shows up. Every website wants to rank higher in Google search results for what they believe to be important keywords. It should be simple as you build a website and Google indexes the website then poof you rank at the top of Google search results.
If it were only that easy!
For many business owners finding their website at all in Google search results can be a challenge or nonexistent. Many pages on a website are not ranked at all in Google search results. The bigger the website the more pages that are not being indexed by Google. (1)
Why Website Doesn’t Rank
There are more factors that go into website or keyword rankings that start simple though can become far more complex. One key aspect that powers are rankings is high quality content. Poor content designed only for the search engines in the end always fails. A website that wants to achieve high keyword rankings must always start with quality content and then build from there.
Many Search Engine Optimization (SEO) companies want you to believe that keyword rankings are all technical though this couldn’t be farther from the truth. Google has become so good at determining high quality content that just doing technical On Page Optimization isn’t enough. The consistency of the content is just as important as the consistency of the SEO.
Almost all websites from the smallest to the biggest have content that is either being poorly indexed or not at all by Google search results. Why this is the case is always a longer conversation as it relates to what type of content is being indexed. Why a webpage isn’t being indexed is different than an image or a video.
Google Indexing Website
If you want to see how many pages Google has indexed of your website type site:yourwebsite.com into Google search results. This won’t show how the pages or keywords rank though will show how many pages have been indexed.
The biggest issue with Google keyword rankings is business owners see it as a something they should instantly be at the top of. Search engine optimization is a competition. The key to success is finding ways to do it better and more consistent than your competition. How much needs to be done is based on how good your competition is.
To be successful online takes a plan. First need to find out a baseline for how good a given website ranks and is indexed. Then a plan is needed to both fix issues and then optimize the website for its best visibility. What most business owners don’t realize is this is just the beginning. Staying relevant in Google search results is the only way to continue to be successful.
With the right plan and hard work any website can find their target audience online. As right now someone is searching for your exact business online, will they find you?
