Authority SEO has been supporting business increase web traffic for almost 20 years. The biggest challenge to any website is generating more visitors. More important is website traffic that converts to sales or leads. The following are Case Studies of Authority SEO clients and their results.
Case Study #1 Shastapools.com
Built a organic growth engine that generated more qualified homeowners and expanded visibility. During the first six months, Shasta Pools experienced significant growth in contracts from organic search and established AI search as a new customer acquisition channel.
Revenue-Focused SEO Solution
We identified high-value pages that already had search visibility and rebuilt them around how prospective customers actually make buying decisions. Next, we interviewed Shasta’s experts to create original and experience-based content that demonstrated expertise and answered the questions customers ask.
We shifted the content strategy away from keywords and organized it around each stage of the buyer’s journey. Content optimized for Google Search and for Google AI Overviews, ChatGPT, Gemini, and Perplexity.
Results After the First Six Months
- Organic Search Sessions: +161%
- Qualified Organic Contacts: +240%
- Organic Search Contracts: +257%
- 888 AI citations
- 160 website pages cited by AI platforms
- 414 search topics with AI visibility
Case Study #2 BridalOnlineStore.com
E-commerce store delivered an unique opportunity. Buy designer wedding dress for less. BridalOnlineStore.com (BOS) had built a successful online business selling wedding dresses that had the look without the high cost. Revenue and sales had flatlined offering a challenge to increase website traffic that converted to sales.
SEO Solution
Search engine optimization (SEO) became the primary marketing strategy to increase web traffic. The BOS website generated most of its traffic for visitors searching for them directly. Very few customer found the website searching online. The detailed analysis discovered that most of the pages lacked technical SEO features. The most important information about their products was not communicated to Google or other search engines.
Subsequently, Authority SEO delivered a complete update to the website’s content. More than just adding information, the SEO team created a complete keyword strategy for over a thousand relevant and important keywords future customers were using. Each page was then optimized for a specific and targeted keyword and audience.
Results
With in one year, Authority SEO was able to support doubling the BOS website revenue. Sales from web traffic increased from 5 million a year to over 10 million. The key factor was increasing the keyword rankings by over 10,000 different keywords delivered consistent traffic. More than just keywords the rankings offered online visibility for how BOS customers were searching online.
Case Study #3 LiveLeanToday.com
LiveLeanToday.com (LLT) had transitioned from an online personal training and dietician services website to an e-commerce dietary supplement store. The new direction brought challenges and opportunities. The website needed new structure and content. It was vital to deliver both new web traffic and traffic that converted to high margin products.
SEO Strategy
Authority SEO worked lock step with the LLT team revamping and optimizing the website. The difference was developing a marketing strategy for the website. This strategy allowed for the both Authority SEO and LLT to both add essential content and updates.
Thereupon, the detailed keyword analysis created the website structure blueprint. Now, each team member understood the important aspects and how their contribution would support the greater business goals. A massive content creating program was implemented. Both Authority SEO and LLT was able to maximize resources towards a shared vision.
Results
Authority SEO was there from zero revenue to over 1 million dollars. It took four years of hard word to exceed one million dollars in revenue per year. The best part the sales were generated by web traffic buying high margin products.
LLT developed relationships with high margin products that they had never ranked for. Authority SEO was then able to find the target audience online. The strategy to rank for high margin products paid off in not just revenue though increased profit over most online dietary supplement stores.
Case Study #4
iVactionOnline.com (IVO) offers vacation rentals. The goal of the website was to offer the property owner a better experience showcasing their property. Before there was Airbnd, IVO made booking vacation homes easy for both customers and owners.
SEO Challenge
IVO created an unique challenge. Showcasing the different properties was a great Local SEO opportunity. The issue that arose was the customer searching for vacation rentals are not local. The business existed when Local SEO with Google was in its infancy. How you would handle this website today is completely different.
Results
The Authority SEO team developed a strategy that optimized the website for all the different and unique ways customers searched for vacation rentals. A major key is that most searches have a location qualifier associated with it. This is more complicated that just ranking for beach rentals in Florida.
The results were over 30,000 unique and targeted keyword rankings were generated. This allowed for the different vacation rentals in every different city and even different beaches become visible in Google search results. Before a customer could know a website that offered every location they were looking for they had to find it online.