Almost every SEO Report looks the same. Open almost any SEO report and you'll probably see the same metrics. It looks like progress. Then the CEO asks the only question that matters. Did it generate more new business? The answer shouldn't be unclear. Many SEO campaigns are measured by marketing metrics instead of business outcomes. Impressions don't create opportunities. Converting …
[Read more...] about Why Your SEO Isn’t Producing More Revenue and What CEOs Should Measure Instead?