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A lot of questions have come up on the new load approval process for the FHA. Parker Finch, a Phoenix based HOA community management company has investigated to make it easy to you to understand the new policies. If you contact Parker Finch you can get information they gained from a seminar they attended by Carpenter, Hazelwood, Delgado & Wood on FHA approvals for condominiums.
Three quick questions to understand your approval
- Are less than 50% of all units owner occupied
- Do you currently have an excess of 15% in delinquencies
- Does one person own more than 10% of all units
If you answered yes to any of the three questions listed above you will not be approved for FHA loan. Learn more by contacting Parker Finch.
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Excellent Idea for Businesses an Internet Marketing Adviser
Tuesday, December 8, 2009
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Loading ...You might be thinking what is the difference between an Internet Marketing Adviser and and a SEO consultant? The answer lies in if you or your company has already paid large sums of money to Internet marketing gurus only to find the only thing they are good at is sending invoices. An Internet Marketing Adviser is a person who has experience with successful ecommerce businesses who can play a role in supporting a business make Internet marketing decisions including on consultants and vendors to hire.
The key difference is the adviser is not a vendor. You will never get good feedback on your marketing ideas from a consultant who has it in his best interests to add more services to your bill.
This is a new role that Authority SEO plays for Valutek, a clean room supply company, who utilizes our unique Internet experience and knowledge to support them in creating and implementing their online strategies.
This is a vital new position in the world of business as every company wants to have a presence online though most business owners have little knowledge and in the past have been forced to get their information what the exact vendors who are sending the invoices.
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New Website Promoting Launch of Donald Trump’s Project the Trump Network
Thursday, October 29, 2009
(No Ratings Yet) Loading ...Authority SEO is working to increase online visibility for the Diamond Development Team (DDT). The Diamond Development Team is a group of successful business owners and network marketers who have come together to share ideas and proven strategies for business success.
The focus of the DDT right now is the Trump Network which is an exciting new network marketing opportunity by Donald Trump. The team has idetified the Trump Network as it has one of the best compensation plans in the industry.
Authority SEO is working with the DDT to use Internet marketing as a new way of creating new members and a more financially successful team.
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How to Sell More Products During the Holiday Season - Offer Free Shipping
Thursday, October 15, 2009
(No Ratings Yet) Loading ...Hitwise did research on the use of the term “free shipping” in search engine rankings. You can see from the graph below that the term “free shipping” spikes during the holiday season.
Online shopping is becoming more and more how people shop for Christmas and other holidays. Take advantage of this by offering ‘free shipping” for your online store
You can also see from the graph that more people are searching “free shipping” over the years which is more proof that more people are using the internet to do their holiday shopping.
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If you search online for a particular product you probably find lots of people who are selling what you want or what you are selling. How does a person choose who to buy from? You may think that price is important though you may be surprised it isn’t the only factor. Plus, many websites have similar prices that don’t make significant differences, so it is how you differentiate what makes your business special that makes a difference.
For promotions like “Free Shipping” to work you need to make it obvious for online shoppers
For the tips listed below you can substitute what ever promotion your website has including flat rate shipping, free returns, gift with purchase, or etc.
Especially with the holiday season approaches, research has shown that promotions like free shipping or free returns is what makes the difference for holiday shoppers.
5 Ways to Promotion Your Promotion Like Free Shipping
- Meta tags: meta tags are the information that is displayed in the search engine results like Google. Adding your promotion into your meta tags means that online searchers are going to see that your organic listing offers free shipping which can be the reason a customer chooses to click on your search results over your competition.
- Home page: is your promotion obvious on your home page? That doesn’t mean at the bottom right of your navigation. If your promotion is a business differentiator than highlight it in your header of your website so very visitor sees your promotion.
- Product feeds: if you are using shopping portals like Shopping.com or Nextag.com as examples check out to see if the shopping portals allow you to put “free shipping” into your product feed. In comparison shopping portals “free shipping” will drastically increase your click throughs and conversions.
- Category pages: for your online store your category page shows a list of your products in that category. This page may seem obvious so most people over look its potential. This page is one of the #1 pages visitors look at so showing your promotion like “free shipping” underneath each product listing adds another opportunity for visitors to get your message.
- Product pages: add your promotion in the title of your product pages so as people find the product they are looking for they automatically see your promotion. Also, add your promotion right next to the “add to cart” button. You can never over state your online store’s differentiators.
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Tv Travel Online Partners with Authority SEO
Tuesday, September 22, 2009
(No Ratings Yet) Loading ...Tv Travel Online which delivers legitimacy and great business opportunities for those that want to work from home. Through Tv Travel Online people can make a great living support people in getting great deals and low fares on travel.
Now, Tv Travel Online has partnered with Authority SEO to expand their client base so more people can achieve their financial goals with extra income or with a home based business.
Authority SEO is supporting them in increasing their online visibility through multiple mediums to allow more people online to find the great business opportunities that Tv Travel Online offers.
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If you want to open an Ecommerce online store it is easier than ever. There are many different options that allow users with no to little programming experience build an online store to sell their products. The question comes how do you seperate yourself from your competition. My first answer would be SEO. If you can out rank your competition for not just major keywords though the thousands of different ways your customers are searching for your products right now you will be successful.
Videos are one Ecommerce trend you could implement without any tech knowledge
For the purpose of this post though we are looking at Ecommerce website store trends which are going to demonstrate more professionalism and hopefully work to convert more visitors to sales. The goal of these trends are to increase conversion percentage though these are not listed as tested ways to increase conversions, simply trends in where online stores are going.
3 Ecommerce Website Store Trends
- Videos: with the use of embed codes videos are easy to add to your website. Videos offer the visitor greater access to what your products or services offer. Also, videos increase time on the site which Google tracks and uses as a way to determine if people are liking your website. Load your video onto a any of the video sites and then copy and paste the embed code into your website. I personally really like Vimeo.com which has professional options that you can customize into your look and feel.
- Content Sliders: content sliders are the carousels that websites use to showcase certain products with photos and descriptions that visitors can rotate through. Content sliders increase the tech “know how” which in turns increases the web visitors confidence that your online store is professional.
- Go Large: if you have noticed big is in. Large product images, big banners, gigantic font, and so on is the latest trend in Ecommerce websites. More people now have larger screen sizes and better updated browsers can handle the load times. All of these factors allow bigger to be better. Larger images and text draw the eyes to where you want them and are easier to read. You have 3-5 seconds to grab your visitor into staying. Going large makes that job easier for people to instantly understand what your website is about.
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Steps You Need to Translate the Language of Ecommerce Website
Saturday, August 22, 2009
(No Ratings Yet) Loading ...You are looking at the stats of your Google Analytics and you see foreign countries that have visited your ecommerce online store. Won’t it be great if those people could read your products in their own language. Yes, we could be myopic and think that they should just learn English. Business is about opportunities and right now very few online stores are taking advantage of all the potential customers who speak different languages. Especially even in the United States that has a heavily populated Hispanic population.
To translate your store you have to do more than Google translator
Google has a feature called Google Translator that will translate any web page into your language. This sounds good though as you know not everything translates perfectly from language to language.
For those websites that want to capture non English speaking customers than you want to think about in terms of a commitment to making your website available for those non English speaking customers than just a quick fix.
5 Tips for Translating your Ecommerce Website
- Rephrase: phrases mean different things in different languages. You want to take the time to find out how different cultures call things differently. For example if you are selling pocket knives you may call them folding knives in Spanish.
- Translation Sheet: make a list of common terms used on your website, for example “On Sale.” You many use this term hundreds to thousands of times throughout your website though you only want to pay to have it translated once.
- Hire a Real Person: you will find that if you use a program to translate your website there will be all sorts of errors which you don’t even know about because you don’t speak the language. You will make the money back in conversions and more sales if you hire a professional translator to match what you want to say into the right phrase in the new language.
- Translation Memory: you can get a software program to track already translated terms and phrases. This way you don’t have to hire a translator or a foreign language writer every time you add a new product.
- Review: this works for your website in English as well. It is vital that you review and look over your translated sections of your website. You may have to hire a professional to do this. Look for broken links not just errors in the text.
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The most common thing that happens for many small businesses is that they create a website than start their Google Adwords program. Only to find out the Adwords is costing them money with negative return on investment. So the next step is turning to a search engine optimization (SEO) consultant.
Many web designers claim they know SEO
Many web designers claim they know SEO
This can be very confusing for a small business owner when their web designer claimed they knew SEO. Which perpetuates the #1 myth with SEO that search engine optimization is a one time deal of add a couple things to your website and you are done. The reality is SEO is a daily, yes I said daily, set of actions taken that directly support your website to rank higher in search results.
When is the best time for SEO? The answer is as soon as you realize that traffic to your website is the most important aspect of your website. It doesn’t matter how beautiful or how effective it will convert visitors if you have no visitors. Getting a SEO consult inline with the development of your website can save you tons of money and time.
The best advice I have for small businesses creating websites is to take the budgeted money set aside for your website and switch your thinking to 15% for web site creation and 85% for online marketing. You can always add more features to your website when your website is making money. It is a lot harder to spend more on marketing when you are in the whole every month on your website.
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Natures Organic Market Powers Online Marketing with Authority SEO
Saturday, August 22, 2009
(No Ratings Yet) Loading ...Natures Organic Market is an ecommerce online store that specializes in organic products. Find high quality and low prices on organic baby clothes, cleaning products, coffee, toys, and more.
Authority SEO has partnered with Natures Organic Market to increase their online visibility which will allow more people to find their all natural products.
Certified organic products are produced using strict guidelines to farming practices to the non use of harmful pesticides, herbicides, and other toxins. The part of organic products is you get the high quality product you want that works with the environment.
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One key tool for any SEO or website is utilizing Google’s webmaster tools. Google shows you problems with a variety of possible issues with pages. Also, shows top keywords in their index and more. Now, Bing has its own set of webmaster tools. As Bing has gained more market share which is still no where near Google, it is still viable to optimize your website to better serve Bing as long as it works with your Google search engine optimization.
Bing is working hard to catch up all the features that Google’s webmaster tools offers so I would check back frequently to check for updates. Mostly likely Google and Bing will index your site differently so take advantage of this valuable resource. (http://www.bing.com/webmaster)
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3 Ecommerce Website Upgrades that Increase Sales
Saturday, August 22, 2009
(No Ratings Yet) Loading ...Ecommerce websites are always looking on how to increase conversions. Sometimes a website owner can tinker with their website so much with different items that they decrease conversions. The following are three items that have been shown to increase conversions which means you increase sales without more traffic to your website.
If you haven’t spent time on your conversion percentage, now is the time
Increasing sales through conversion percentage is always important though it can be even more important with the holiday season approaching. Ecommerce websites need to have everything in place months before the holiday season to make sure all the bugs are out. You don’t want to be making changes to your website the day before Cyber Monday.
3 Ecommerce Website Upgrades that Increase Sales
- Perpetual shopping carts: there are many different versions of perpetual shopping carts based on the company you chose. The idea is the same though that a dynamic photo of items added to your shopping cart are displayed for the visitor. This a visual reminder that there are items in their shopping cart and decreases shopping cart abandonment. You can also have price and shipping costs displayed with the photo.
- Internal site search: hopefully your ecommerce website has a site search capability which allows visitors to search your site for the exact products or items they are looking for. Customers consistently prefer site search over using your category navigation, especially if they know what they want. You can optimize your site search to display items that are expiring first, largest profit margins first, or any other format that would optimize your ability to promote or move inventory.
- Better product pages: when is the last time you looked at the display page for your products. Enhanced displays to offer more photos, details, and maybe even videos can increase the percentage of web visitors who purchase. It is important that these items flow and don’t clutter up the page. You can also have the most vital information with a large add to cart button “above the fold” while allowing those that want more info to find it by scrolling down on the page. Adding more photo options is an easy way to increase the display of your product pages.
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Every ecommerce website owner is always looking for ways to increase sales, lower costs, and make their marketing plan more effective. Often small business owners get lost in the details of what they are already doing for their Internet marketing. The goal of this article is to give the small business owner 5 tips that they can implement immediately that will support their overall efforts to increase profit from their website.
Having your entire team understand how they can play a role in your SEO can pay huge dividends with extra links and content for your business
5 Ecommerce Tips You Can Implement Today
- Google Alerts: Google Alerts is a free service that sends email alerts anytime a keyword of your choosing is indexed by Google including blogs, news, and organic results. You can use this tool in two ways. First, you can track any reference of your company online so you know what people are saying about you. Second, you can track major keywords that your team is working on so you will know anytime Google has indexed that keyword with reference to your website.
- Keyword Research: Many companies don’t spend the time doing keyword research to discover all of the different keyword phrases people are using to search for your respected business. For every major keyword relevant to your business there are at least a thousand different keyword phrases using your major keyword that people are typing into search engines right now.
- Security: As your website grows so does your need for added security. Do you know why Apple computers have so few viruses, because 98% of people use PCs. Hackers go where the action is. When you are effective with your SEO then you will become a target for hackers, so keeping up to date with all security protocols becomes vital. Even Twitter was hacked and broke down for a few hours just a week ago.
- Coordinate: Does your entire team know what pages on your site your SEO team is focusing on and what keywords. Many important factors that will enhance your rankings can come from other parts of your team who can get high quality links from the relationships they are creating. For example, your sales team understanding that links are important can work out adding a link to your website from a new vendor which can have tremendous power, and a link like that an SEO expert has no access to.
- Promotion: Add features to your website that allow for you to easy change out promotions and upcoming events. Many websites have static header graphics and right/ left side borders. By making certain key areas editable for promotions you can promote specific sales instantly throughout your website including holiday specials as the season grows near.
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Yahoo and Microsoft Bing Announce Major Partnership
Saturday, August 22, 2009
(No Ratings Yet) Loading ...For the first time in quite some time news on the search engine optimization landscape is important and it doesn’t have anything to do with Google. There is a new deal between Yahoo and Microsoft which runs Bing that will have significant effects on search engine optimization.
Top Points on the New Deal
- the agreement is for 10 yrs
- for next 10 years Microsoft has exclusive license to Yahoo’s search engine technology
- current affiliate partners of Yahoo will still be syndicated by Yahoo
- Yahoo search will not be powered by Bing’s search algorithm for both organic search results and paid search
- Yahoo and Microsoft will still employ their own sales team for advertising
- the combined premium search advertisers will be handled by Yahoo while the “do it yourself” advertising will be handled by Microsoft
What all of this really means is that Bing, Microsoft’s search platform, will power Yahoo search. Also, important is that now Microsoft will have access to Yahoo search technologies to enhance the present Bing offering.
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Another website had a survey they were doing as the type of comments people would accept on their blogs. The major question they were looking for is do people accept comments when people put anchor text in the middle of the posted comment.
Anchor text is the highlighted word or phrase that is then linked to another website or web page. Anchor text is important from an SEO standpoint as anchor text tells search engines like Google that the highlight term is important on the website or web page the link is pointed to.
Authority SEO will automatically delete comments with anchor text in them
The overwhelming response was that bloggers delete comments that have anchor text in them. This is also how I voted as Authority SEO removes all comments without even reading them if people put anchor text in. If a person puts anchor text in their comment they are attempting to get SEO value from their comment instead of continuing the ongoing discussion about the post or topic in hand.
For those who are attempting to engage in the discussion with comments on people’s blogs I would highly recommend that you don’t ever put anchor text into your comments if you want your comments to be approved.
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