Did a board member just ask you how your company shows up in Chatgpt? Did you have a good answer? Also, do you understand your brand’s mentions in Perplexity and Google AI Overviews, too?
How is the best in your industry, AI showcases your brand or your competition. Mentions in AI are now the new way customers determine who to hire and who to buy from. Everyday the revenue generated from AI search increases. Soon all questions and searches will be filtered through AI before ever reaching the customer.
Authority SEO sells SEO services. We optimize for AI searches. However, we understand that education and informed clients make the best business partners. We offer the most up to date info whether you hire us or not.
This article covers where AI actually pulls its answers from. We share free ways to check where you stand today and when it’s worth paying for a tool. So, you know how ChatGPT, Perplexity, Claude, and Google AI Overviews mentions your brand or company.
How do I check if ChatGPT mentions my brand?
Open ChatGPT and ask it the way a customer would. Not “Do you know [Your Company Name].” Instead, ask customer questions like “best [your service] in [your city]” or “who should I hire for [your problem].” It does work best in a fresh chat and one where you are not logged in. AI will already know who you are and can change the outcomes.
Check in Chatgpt.
- Does your company get named at all?
- Where does the response send people if they ask for a link or a source?
- What does ChatGPT say about you, if anything?
- Run it again a few days later as answers change constantly.
Do you want to see how your company compare to your competition in AI? Report shows AI citations from Chatgpt and Google AI Overviews. Checkout our AI Content Citation Tracking.
Is there a way to check AI mentions in Google Search Console?
AI visibility is coming to Googl Search Console (GSC). In June 2026, Google added AI to UK users GSC discovery data. For United States users the feature is coming soon. However, there is no offical date when we will get it. (Read Google’s Announcement)
GSC won’t tell you everything you need to know. It shows impressions inside Google’s AI features including AI Overviews and AI Mode. It won’t be able to help directly with how Chatgpt mentions your company.
The biggest thing companies miss with AI mentions is that we can share our best data with Chatgpt. Not directly though publishing our wins with third-part validations increases AI ability to mention how good your company is.
Bryan Ashbaugh, Authority SEO Founder
Are there free tools or paid tools to monitor brand mentions?
Authority SEO offers two different free tools. First, the AI citation tracking tool reports your company’s AI visibility and how it compares to your competition. The second AEO GEO Audit tool scans your website for how well you communicate to AI and finds immediate opportunities.
Paid tools can track your brand automatically. There are so many tools being created everyday it is hard to give a recommendation. Also, we wanted this article to be give advice on how to start tracking your company. More than a best of article where we compare different paid AI visibility trackers.
Manual AI testing works best:
- You want to check one specific question — “who’s [company] in [city]”
- You want to see how AI describes you today.
Paid AI tools can be worth it.
- You’re creating a budget for SEO or AI search.
- Leadership wants a consistent scorecard and tracking.
- You need to track competitors.
Google Alerts and Mention track earned media mentions. This is the raw data AI uses. This is not what AI shares about your business.
Do you want an AEO and GEO audit of your website? Find out how your site communicates to AI. Checkout our AEO GEO Audit tool.
Do ChatGPT, Claude, Perplexity, and Google AI Overviews all show the same thing?
No, ask the same question and you’ll get four different answers. Sometimes the answers are completely different. Most of time there are similarities. Basically, each AI is searching for the same answers though they use different methods to find it.
- ChatGPT names a brand in about 71% of commercial questions. Perplexity does it 84% of the time. Google’s Gemini sits around 63%. Claude names a brand in 58% of responses.
- Only 11% of domains get cited by both ChatGPT and Perplexity.
Each platform pulls from a different pool of sources and weighs each differently. ChatGPT provides roughly 77% of AI chatbot referral traffic as of April 2026. Gemini utilizes 9%. (Read Ahrefs AI Citation Study)
| AI Platform | Brand Citation Rate | What This Means |
|---|---|---|
| Perplexity | 84% | Names a brand in most commercial answers — the most brand-dense of the four |
| ChatGPT | 71% | Carries roughly 77% of all AI chatbot referral traffic, making it the platform to check first |
| Google Gemini / AI Overviews | 63% | Only 38% of citations now come from top-10 Google rankings, down from 76% seven months earlier |
| Claude | 58% | The most selective of the four — a citation here carries more weight |
Is your Internet marketing under performing? Find what CEOs should be measuring. Read Why Your SEO Isn’t Producing.
Is my brand mentioned or cited?
Mentions and citations are two different things. A mention means AI says your name. A citation means it’s pointing to something you wrote or published. Citations are the source behind AI answers.
- Mentioned — your brand name shows up in the response
- Cited — the AI names a page or piece of content from your site
Is AI describing my company accurately?
Sometimes, AI describes companies on what you do, who you’re for, what you’re good at. That description can be outdated and wrong. We have seen the description is built entirely from a competitor’s version of you.
- Check if the service area, specialty, or price point mentioned still matches your business today
- Watch for old information including a service you dropped or a location you closed
- Notice who else gets named alongside you, and how you compare
Why does ranking #1 on Google not guarantee I show up in AI Overviews?
It used to help a lot more than it does now. An Ahrefs study of 863,000 keywords and 4 million AI Overview URLs found that only 38% of pages cited in Google AI Overviews also ranked in the top 10 for that same query. Down sharply from 76% just seven months earlier.
Citations are now split almost evenly between pages ranking 11–100 and pages that don’t appear in the top 100. Roughly two in three AI Overview citations now come from pages a person searching that exact keyword would never see. Google’s shift to Gemini 3 as the model behind AI Overviews, rolled out in January 2026, is a likely factor in the change.
Do you need information how to budget for AI search. Learn how to adjust your current marketing budget. Read How to Adapt SEO Budget for AI.
Where does AI Leave Your Business?
Most companies have no idea how they show up in AI. The gap between what they assume and what’s there is usually bigger than they expect. That board member’s question isn’t a hard one to answer anymore. It takes knowing how to look and the executing to start looking.
Start simple. Open ChatGPT and ask it the question your customers are asking. Ask “best [your service] in [your city].” Twenty minutes, no cost, and you’ll know more than you did this morning. If what comes back bothers you, then it’s time to make a difference in your AI visibility.
We’ve spent two decades watching search change. This is the biggest shift we’ve seen since Google. If you are interested in how we can make a difference in your business, please request a free strategy meeting.
